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It's a split decision.
Choose HubSpot Marketing Hub when you want campaigns, CRM records, content, and automation in one system. Supermetrics fits better when your marketing data already lives across ad, analytics, and CRM platforms and you need to route it into dashboards, warehouses, or AI chats. HubSpot has a free plan and starts at $7 per seat/month; Supermetrics has no free plan and starts at €39/month on annual billing (€49 monthly).
01Side by side
| HubSpot Marketing Hub | Supermetrics | |
|---|---|---|
| Starting price | $7/seat/month for Starter | €39/month annual; €49 monthly |
| Free plan | Free plan available | No free plan; 14-day trial |
| Best for | CRM-linked campaigns and marketing automation | Routing marketing data into reporting tools |
| Core strength | Campaigns and CRM records in one platform | Marketing data connections and destinations |
| Learning curve | Not published | Not published |
| Integrations/data | Two-way sync with dozens of apps on Free | Connects data to dashboards, warehouses and AI chats |
| Team/seat costs | Per-seat pricing; extra seats billed per user | Starter includes 1 user; more users cost extra |
| Support | Starter includes email and in-app chat support | Support details not published |
HubSpot Marketing Hub Choose HubSpot Marketing Hub if
- Choose HubSpot Marketing Hub if CRM-linked campaigns are central.
- Choose HubSpot Marketing Hub if you want a free plan.
- Choose HubSpot Marketing Hub if you need marketing automation workflows.
Supermetrics Choose Supermetrics if
- Choose Supermetrics if you need to send data to dashboards.
- Choose Supermetrics if you work with marketing data warehouses.
- Choose Supermetrics if you want to connect data to AI chats.
02Pricing compared
HubSpot has a free plan, then starts at $7 per seat per month for Starter. Professional is $90 per seat per month and Enterprise is $175. The pricing page defaults to annual billing and offers a monthly toggle, but the published prices do not break out separate monthly rates. HubSpot Credits for AI agents and automation cost extra; credit prices are not published here.
Supermetrics has no free plan, but offers a 14-day trial. Starter costs €39 per month with annual billing or €49 monthly. It includes one destination, two data sources, one user, and two accounts per source. Growth is €159 annually or €199 monthly, with one destination, seven sources, two users, and seven accounts per source. Extra sources, destinations, users, and accounts cost more. Enterprise pricing is not published. Supermetrics lists annual billing as 20% cheaper.
03Features and depth
These products solve different parts of the marketing stack. HubSpot Marketing Hub combines CRM-linked campaigns, content, and automation. Its listed features include targeted email, social publishing and monitoring, forms, marketing analytics, and advanced reporting with multi-touch attribution and customer journey analytics. Professional includes advanced workflows, social management, AI search visibility tools, and the Content Agent; HubSpot also lists agents for nurture emails and campaign planning.
Supermetrics is primarily a connector and reporting layer. It sends marketing data to destinations such as Looker Studio and Google Sheets, and can load data into warehouses including BigQuery and Snowflake. Its AI features connect data to chats such as Claude and ChatGPT, build dashboards from prompts, and support campaign changes from connected conversations. Starter includes Campaign Management, but its caps are tight: one destination, two sources, one user. Data Warehousing and API access are listed for Enterprise, whose price is custom. Choose HubSpot to run connected marketing work; choose Supermetrics to move and use data spread across platforms.
04Ease of use and learning curve
HubSpot puts CRM records, campaigns, content, and reporting in one product, which can reduce the work of joining those activities across tools. But it is the broader system to learn, and advanced workflows and reporting sit higher in the plans. The published review rates its ease of use 5 out of 10.
Supermetrics focuses on connecting and routing data, rather than replacing a CRM or campaign platform. That narrower job may be easier to understand, but users still need to manage source, account, and destination limits—and paid add-ons as needs grow. The published review rates its ease of use 7 out of 10. Those scores are review ratings, not independent usability tests.
Questions people ask
Can Supermetrics replace HubSpot Marketing Hub?
Not on the published information. HubSpot includes CRM-linked marketing automation, email campaigns, content tools, social management, and analytics. Supermetrics connects marketing data to reporting destinations, warehouses, and AI chats, and offers campaign management. It is better treated as a data layer than a like-for-like marketing automation replacement.
Which product is cheaper?
HubSpot is cheaper to start: it has a free plan and Starter at $7 per seat per month. Supermetrics starts at €39 per month with annual billing, or €49 monthly. The totals are not directly comparable because HubSpot charges per seat and Supermetrics limits destinations, sources, users, and accounts.
Does Supermetrics have a free plan or trial?
Supermetrics has no free plan, according to the published pricing details, but offers a 14-day trial. Its Starter plan costs €39 per month with annual billing or €49 monthly. HubSpot has a free plan, while some AI capabilities use HubSpot Credits whose prices are not published here.
Which product is better for AI marketing workflows?
HubSpot’s AI agents support content creation, nurture email rewrites, and campaign planning using CRM context, according to the product details. Supermetrics connects marketing data to AI chats and supports prompted dashboards and campaign changes. Pick based on whether you need AI inside campaign operations or access to data across tools.