Act! review

Act! is a CRM and marketing platform aimed at small businesses that rely on customer relationships. It combines contact management, sales tools, email marketing, and marketing automation rather than focusing on contact records alone.

The CRM features include customer profiles, activity and calendar management, sales pipelines, and interactive dashboards. On the marketing side, Act! supports targeted emails, landing pages, surveys, newsletters, and automated communications. Its analytics are described as providing real-time metrics and customer-specific insights.

The homepage also lists onboarding and a dedicated Account Manager with every subscription. The pricing page lists a 14-day free trial, but no free plan. Paid plans start at €30 per user per month with annual billing. Monthly billing prices are not published, so the annual rate is the clearest published basis for comparing its cost.

Act!’s main advantage is breadth: contact records, sales activity, pipeline tracking, and marketing tools sit in the same product. That can suit a small team that wants customer history and follow-up activity alongside email campaigns, rather than buying separate tools for each job.

The listed features cover several practical needs:

• Contact profiles centralize customer data, while activity management organizes calendars and customer-related tasks.
• Visual sales pipelines and interactive dashboards track opportunities.
• Email tools support targeted campaigns, landing pages, surveys, and newsletters; marketing automation can schedule communications for selected audiences.
• The plans include integrations with Office 365 and Gmail on Standard, with accounting integration and project management added on Professional.

The pricing page lists 2,500 monthly email sends and 15 GB of cloud storage on Standard for €30 per user per month with annual billing. Professional costs €45 and raises those limits to 25,000 sends and 25 GB. Ultimate costs €60 and lists 50,000 sends and 35 GB, plus an additional email domain and customer portal. Act! also advertises onboarding and a dedicated Account Manager with each subscription.

The starting price is a meaningful commitment: the pricing page lists €30 per user per month for Standard, billed annually, and does not publish a monthly-billing rate. There is no free plan, only a 14-day trial. Email and storage allowances also vary by tier: Standard includes 2,500 sends and 15 GB, compared with 25,000 sends and 25 GB on Professional and 50,000 sends and 35 GB on Ultimate. Teams that need the higher limits pay €45 or €60 per user per month, respectively, on annual billing.

Some extras add cost. SMS Text Messaging starts at €19 per month, as do surveys, website chat, web lead forms, and event management; the billing unit for those add-ons is not stated. Enterprise Engagement uses custom pricing. Act! Premium Desktop is listed at €39 per user per month and offers on-premises control, but the pricing material does not publish its monthly-billing rate either.

There are also user-reported usability concerns. In one Reddit thread, a long-time Act! user said Gmail coordination was poor, the software hung on Windows 10 Pro, and phone use was not easy. Those are individual reports, not a measure of how common the problems are.

Act! Advantage Standard starts at €30 per user per month, but only on annual billing. The pricing page’s listed monthly billing prices aren’t published, so you can’t compare the annual commitment with a month-to-month option from the available figures. There’s no free plan; the listed free trial is 14 days.

Professional is €45 per user per month annually, a €15 step up for 25,000 monthly email sends, 25 GB of storage, and added accounting integration and project management. Ultimate is €60, another €15 more, with 50,000 sends, 35 GB, an additional email domain, and a customer portal. Those are meaningful jumps if you only need CRM basics.

SMS Text Messaging starts at €19 per month. Surveys, Website Chat, Web Lead Forms, and Event Management also start at €19 per month; the billing unit for both add-ons isn’t stated. Premium Desktop is listed at €39 per user per month, while Enterprise Engagement requires a custom quote.

Act! combines contact management, sales, email marketing, and automation, so switching means deciding which parts of your current stack it will replace. Before committing, map your contacts, activity history, pipeline stages, email audiences, and automations. The published product information doesn’t publish migration tools, supported import formats, export options, or migration services, so confirm those details with Act! before moving data.

The included onboarding and dedicated Account Manager may help with setup, according to Act!’s homepage, but they don’t establish what migration work is included. Ask what happens to your records and campaign data if you leave, and whether you can export them in a usable format. We don’t have Reddit posts or comments in the published material, so we can’t attribute common reasons for leaving to Reddit users. What we can say from the published pricing is that there’s no free plan and annual billing prices start at €30 per user per month; check the commitment and data access before switching in.