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Paid plans start at $29/mo.
SpyFu starts at $29 per month when billed annually for Basic; month-to-month Basic is $39. Pro + AI is $89 per month annually, but its monthly plan charges $59 for month one and $119 thereafter. Team / Agency is $187 annually or $249 monthly. There is no free plan listed. The deciding trade-off is capacity: Basic has a 10,000-row limit, while Pro + AI removes search-result and export limits; site-audit, tracking and seat caps still vary by plan.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Basic | $29 | $39 | solo marketers tracking one site |
| Pro + AI | $89 | $119 | growing teams needing unlimited data pulls |
| Team / Agency | $187 | $249 | agencies managing multiple clients and sites |
Add-ons and overages
- Additional user seats: $15/month (Basic), $30/month (Pro + AI and Team/Agency)
- API access included credits: $40 (Basic), $100 (Pro + AI and Team/Agency); extra API usage billed per the separate API pricing page
02What the plan grid doesn't tell you
Monthly billing jump
Basic costs $39 monthly versus $29 annually. Pro + AI is $59 for month one, then $119 monthly; annual billing is $89. Team / Agency is $249 monthly or $187 annually.
Extra user seats
Basic includes one seat; extra seats cost $15/month. Pro + AI includes one and Team / Agency includes five; extra seats cost $30/month.
API usage
Included API credits are listed as $40 for Basic and $100 for Pro + AI and Team / Agency. Extra API usage is billed separately; its price is not listed here.
Plan capacity limits
Basic caps site audits at 50,000 crawl pages and 1,000 AI fixes monthly. Pro + AI and Team / Agency have higher limits, but those are capped too.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Solo marketers tracking one site | Basic | At $29/month annually, it includes one tracking project, but limits search results and exports to 10,000 rows. |
| Teams needing unlimited data pulls | Pro + AI | Annual billing is $89/month and removes search-result and export limits; monthly billing rises to $119 after the first month. |
| Agencies managing multiple clients | Team / Agency | It includes unlimited tracking projects, five seats and the largest listed audit allowance, for $187/month annually. |
04Is SpyFu worth the money?
SpyFu is worth considering if Google Ads competitor research is the main job: Pro + AI and Team / Agency include unlimited search results and data exports. The price buys more than keyword data, including site audits and tracking, but those features still have plan limits. Basic is constrained to 10,000-row results and exports. For a main SEO keyword tool, we find the case less convincing; check whether its competitor data fits your workflow before paying for a higher tier.
SpyFu pricing FAQ
What does SpyFu do?
SpyFu is a competitor research tool for Google Ads PPC and SEO. It shows competitors’ keywords, ads and backlinks, and offers keyword downloads, site audits with AI fixes, a SpyFu GPT integration and performance tracking. The plan limits vary, including on audit pages, AI fixes and tracked projects.
How much do SEO tools cost?
SpyFu's listed plans run from $29 to $187 per month with annual billing, or $39 to $249 on monthly billing. Those are SpyFu prices, not a market-wide SEO-tool average; the published pricing does not establish what other tools cost.
How much do SEO packages cost?
SpyFu's plans are software subscriptions, not done-for-you SEO packages. Its listed software prices range from $29/month on annual Basic billing to $249/month for monthly Team / Agency. SpyFu does not publish SEO service or agency package prices in the published pricing details.
Is SpyFu good?
SpyFu is worth considering for Google Ads competitor research, especially if you need unlimited data pulls on Pro + AI or Team / Agency. It is less convincing as your main SEO keyword tool. Compare the plan caps—not just the starting price—because tracking, site audits, AI fixes and seats vary by tier.