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It's a split decision.
Choose SpyFu for Google Ads competitor research, SEO competitor keywords, and daily performance tracking. Its annual Basic rate starts at $29/month, or $39 month to month. Choose eRank for Etsy keyword, competitor, trend, and listing research; it has a free plan and paid plans from $5.50/month with annual billing. These are not direct substitutes: SpyFu is built around Google search and ads, while eRank focuses on Etsy sellers. The better pick depends on where you sell or advertise.
01Side by side
| SpyFu | eRank | |
|---|---|---|
| Starting price | $29/month annually; $39 monthly | $5.50/month annually; $5.99 monthly |
| Free plan | No free plan listed | Free plan: 5 keyword lookups daily |
| Best for | Google Ads and SEO competitor research | Etsy seller keyword and shop research |
| Core strength | Competitor keywords, ads, and backlinks | Etsy keywords, trends, and listing tips |
| Learning curve | Not published | Not published |
| Integrations/data | SpyFu data in ChatGPT via SpyFu GPT | Chrome extension for Etsy research |
| Team/seat costs | Extra seats: $15 or $30 monthly | Seat pricing not published |
| Support | Support details not published | Support details not published |
SpyFu Choose SpyFu if
- Choose SpyFu if Google Ads competitor research is your priority.
- Choose SpyFu if you need SEO competitor keywords and backlinks.
- Choose SpyFu if daily rank and ad tracking matters.
eRank Choose eRank if
- Choose eRank if you sell on Etsy.
- Choose eRank if you want a free starting plan.
- Choose eRank if Etsy trends and listing audits matter.
02Pricing compared
SpyFu’s Basic plan is $29/month with annual billing, advertised as 25% less than paying monthly; the month-to-month rate is $39. Basic includes 10,000-row search results and exports, one tracked site, and caps for its audit, rankings, and reports. Pro + AI is $89/month annually or $119/month monthly after a first month at $59. Team / Agency is $187/month annually or $249/month monthly. There’s no free plan listed for SpyFu.
eRank has a free plan with daily lookup and listing-audit limits. Paid plans start at $5.50/month when billed annually, or $5.99 month to month. Pro is $7.92 annually or $9.99 monthly; Expert is $22.50 annually or $29.99 monthly. eRank is much cheaper at entry level, but its plans are built around Etsy research, not Google Ads competitor data.
03Features and depth
SpyFu is the better fit for research around Google search and ads. Its feature list covers competitors’ PPC keywords and ads, SEO keywords, and the content and backlinks behind rankings. It also lists an AI site audit with reviewable fixes, SpyFu data inside ChatGPT, and performance tracking described as updating every 15 minutes. Plan caps matter: Basic includes one connected audit site and 1,000 AI fixes a month; Pro + AI includes three sites and 5,000 fixes.
eRank is organized around Etsy shops: keyword and competitor research, trend tracking, listing suggestions, shop-health tips, and a Chrome extension for researching from Etsy. Its free plan allows five keyword lookups and five listing audits per day. The paid plans raise those limits and add room to monitor more competitors and analyze more active listings. That makes eRank a focused Etsy toolkit, not a like-for-like alternative to SpyFu’s Google Ads research. The published reviews also reflect the split: SpyFu is noted for Google Ads research, while eRank is rated for Etsy value.
04Ease of use and learning curve
The learning curve depends on which work you need to do. eRank’s features center on Etsy tasks—keywords, listings, shop health, and trends—and its Chrome extension brings research into Etsy. It also lists learning resources. That narrower focus may be easier to map to an Etsy seller’s workflow, though the review rates ease of use 6/10.
SpyFu covers PPC and SEO research, tracking, audits, and AI recommendations, so there is more to sort through. Its review rates ease of use 6.5/10. We’d choose based on workflow rather than assume either is simpler: eRank for Etsy listing work, SpyFu for competitor research across Google search and ads.
Questions people ask
Is SpyFu or eRank better for Etsy sellers?
eRank is the closer fit. Its listed tools cover Etsy keyword and competitor research, trends, listing optimization, shop health, and a Chrome extension for Etsy research. SpyFu’s feature set is centered on Google Ads and SEO competitor data, so it is not a direct Etsy research substitute.
Does SpyFu have a free plan?
The published SpyFu pricing details list no free plan and no free trial. Its Basic plan starts at $29/month with annual billing or $39 month to month. eRank does list a free plan, with limits including five keyword lookups and five listing audits per day.
Can eRank replace SpyFu for Google Ads research?
Not for the Google Ads competitor research described here. SpyFu lists competitor PPC keywords and ads among its features. eRank focuses on Etsy keywords, shops, listings, and trends; its published feature list does not include Google Ads competitor research.
Which tool is cheaper?
eRank is cheaper at entry level: it has a free plan, and its Basic plan is $5.50/month with annual billing or $5.99 month to month. SpyFu Basic is $29/month annually or $39 month to month. The tools cover different markets, so price alone does not make them interchangeable.