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Paid plans start at $2.99/mo. There's also a free plan.
Milkshake is free to start, with unlimited links and Cards, but Free limits Insights analytics to 30 days and charges a 12% selling fee, plus Stripe’s standard processing fee. Lite costs $2.99 per month and removes Milkshake branding, but keeps the 12% fee. Pro starts at $5/month billed yearly ($6.99 monthly); Pro+ starts at $8.33/month billed yearly ($10 monthly). The main upgrade trade-offs are longer analytics, marketing tools, a custom domain and lower selling fees.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | $0 | $0 | Creators starting a basic link-in-bio site |
| Lite | — | $2.99 | Users who want branding removed |
| Pro | $5 | $6.99 | Creators wanting marketing and analytics tools |
| Pro+ | $8.33 | $10 | Creators wanting a custom domain and lowest fees |
Add-ons and overages
- Selling fees: 12% on Free and Lite, 9% on Pro, 7% on Pro+, plus Stripe's standard processing fee
02What the plan grid doesn't tell you
Selling fees plus Stripe
Milkshake charges 12% on Free and Lite, 9% on Pro and 7% on Pro+. Stripe’s standard processing fee is additional.
Free analytics history
Free includes 30 days of Insights. Pro lists 365 days of exportable data; the published pricing details do not specify an Insights history for Lite.
Lite is monthly-only
Lite costs $2.99 per month and has no yearly billing option, according to the pricing details.
Pro+ quarterly billing
Pro+ costs $29.99 per three months or $99.99 per year. Check the billing period, not just the displayed monthly equivalent.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Creators testing a link page | Free | It includes unlimited links and Cards, embeds, free hosting and QR sharing. Keep the 30-day analytics window and 12% selling fee in mind. |
| Creators needing marketing tools | Pro | It adds 365 days of exportable Insights, marketing tools and a 9% selling fee. It costs $6.99 monthly or $5/month billed yearly. |
| Creators needing a custom domain | Pro+ | Choose it for custom-domain connection, Google Analytics integration and the lowest listed selling fee, 7%. |
04Is Milkshake worth the money?
Milkshake makes sense if you want a phone-built, swipeable link page and can use Free without selling much. Unlimited links and Cards plus rich embeds are a strong starting point, but the 12% fee on Free and Lite makes digital sales costly before Stripe processing. Pro is the practical upgrade for longer analytics and marketing tools; Pro+ only earns its price if custom-domain connection or the lower 7% fee matters. Compare the fee against expected sales, not just the monthly subscription.
Milkshake pricing FAQ
Is Milkshake free?
Yes. The pricing page lists Free at $0 per month, with free hosting, unlimited links and Cards, social icon links and QR sharing. It includes 30 days of Insights history. Selling digital files through Stripe incurs Milkshake’s 12% fee, plus Stripe’s standard processing fee.
What is the difference between Lite and Pro?
Lite costs $2.99 monthly and removes Milkshake branding while retaining Free features and the 12% selling fee. Pro is $6.99 monthly or $5 per month billed yearly; it adds 365 days of exportable Insights, marketing tools and a lower 9% selling fee.
Does Milkshake offer annual billing?
Lite is monthly-only. Pro and Pro+ offer monthly, yearly or quarterly billing, and the pricing details say yearly billing saves up to 28%. Pro costs $5 per month billed yearly. Pro+ costs $8.33 per month billed yearly ($99.99 per year) or $29.99 per three months.
Does Milkshake charge a fee on sales?
Yes. Milkshake’s listed selling fee is 12% on Free and Lite, 9% on Pro, and 7% on Pro+. Stripe’s standard processing fee is additional on every tier. Upgrading reduces Milkshake’s cut, but it does not remove payment processing charges.