Milkshake review

Milkshake is a mobile app for building a link-in-bio website from your phone. Instead of a conventional page with a long list of links, you create swipeable pages called Cards, customize their appearance, and share the finished site through a free msha.ke/ address. The product is aimed at creators who want a compact destination for social profile links, content, and offers.

Cards can include text, images, GIFs, YouTube videos, blog posts, and podcast episodes. You can add brand colors, fonts, logos, and images, then publish with one tap and put the link in a social bio. Milkshake also provides daily and monthly reporting for link clicks and Card views. The basic pitch is simple: create a branded landing page on a phone, then send social followers to it.

The free plan gives creators room to build a real link-in-bio page before paying. According to the pricing page, it includes unlimited links and Cards, free hosting, social icon links, QR code sharing, and 30 days of Insights analytics. It also supports selling digital files through Stripe, so a basic creator page does not have to stop at sending visitors elsewhere.

The Card format suits people sharing different kinds of content: you can combine text, images, GIFs, video, blog posts, and podcast episodes, then apply different branding to each Card. The msha.ke address and one-tap publishing keep setup straightforward, while click and view reporting gives you a way to see whether people are using the page.

• Free: $0 per month, with unlimited links and Cards.
• Lite: $2.99 per month and removes Milkshake branding.
• Pro: $6.99 monthly or $5 per month billed yearly; adds 365 days of exportable Insights data, a contact form Card, mailing list sync, Meta pixel, SEO tools, and a campaign builder.

That makes the free tier a reasonable starting point, with a clear upgrade path if branding or marketing tools become a constraint.

The free plan is not free of selling costs. The pricing page lists a 12% selling fee on Free and Lite, plus Stripe’s standard processing fee. Pro lowers that platform fee to 9%, and Pro+ lowers it to 7%. Those cuts may matter if digital sales become a meaningful part of your business, but the savings need to outweigh the subscription. The published pricing does not state Stripe’s processing rate, so check Stripe’s own pricing before calculating your total cost.

There are also meaningful differences between plans. Free includes only 30 days of Insights data; exportable data for 365 days starts with Pro. Lite removes Milkshake branding but does not add the higher-tier analytics or marketing features. A custom domain and Google Analytics integration require Pro+, listed at $10 monthly, $8.33 per month billed yearly, or $29.99 per quarter. Pro+ is also listed at $99.99 per year.

Lite is monthly-only, while Pro and Pro+ offer monthly, yearly, or quarterly billing. The pricing page says yearly billing saves up to 28%, but does not give a quarterly Pro price in the published plan details. A free trial is not published. We would compare the selling fees and required features against the subscription before moving an established creator storefront onto Milkshake.

Milkshake has a free plan, but selling costs 12% per transaction, plus Stripe’s standard processing fee. Free includes unlimited links and Cards, social icons, QR code sharing, and 30 days of Insights. Lite costs $2.99 per month and removes Milkshake branding, but keeps the 12% selling fee.

Pro is $6.99 monthly or $5 per month billed yearly. It adds 365 days of exportable Insights data, a contact form Card, mailing-list sync, Meta pixel and SEO tools, and lowers the selling fee to 9%. Pro+ is $10 monthly or $8.33 per month billed yearly; it includes a custom domain, Google Analytics integration, and a 7% selling fee. The pricing lists Pro+ at $99.99 per year or $29.99 per quarter. Pro and Pro+ offer monthly, yearly, or quarterly billing, though quarterly prices aren’t published for Pro. Yearly billing saves up to 28%, according to the pricing details. The jump from Free to Pro buys more analytics history and lower fees; compare those savings with your sales volume before upgrading.

Milkshake is built around Cards you create in its mobile app, so moving an existing bio site means recreating its layout and checking that each link and embed works. When leaving, plan to rebuild those Cards elsewhere and replace your Milkshake URL in social bios. Free users get an msha.ke address; connecting a custom domain requires Pro+. That makes a custom domain more portable in principle, but the available details don’t say whether Milkshake redirects old addresses or lets you export site content.

There is one specific export option: Pro includes exportable Insights data for 365 days. That doesn’t establish that Cards, designs, or links can be exported. We also don’t have sourced Reddit reports here that support a recurring reason users leave, so we won’t present one as a pattern. Before switching, save your copy and links somewhere you control, and confirm how you’ll preserve analytics and redirect visitors; the published details don’t answer those questions.