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Most buyers should pick Milkshake.
Choose Milkshake if you want a phone-built, swipeable page with embedded media and a low-cost paid tier: Lite is $2.99 monthly, while Free keeps Insights for 30 days and charges 12% on Stripe sales. Choose Linktree for a conventional link hub, product selling, or its higher-tier automation and analytics. Both have free plans; Linktree Starter is $8.75 monthly only when billed annually ($11.25 month-to-month). Fees and feature limits make the free tiers worth comparing before moving.
01Side by side
| Milkshake | Linktree | |
|---|---|---|
| Starting price | $2.99/mo Lite | $8.75/mo Starter, annual billing; $11.25 monthly |
| Free plan | Free hosting; unlimited links and Cards | Unlimited basic links; email and phone sign-ups |
| Best for | Swipeable, phone-built creator pages | Centralized social, sales and content links |
| Core strength | Visual Cards with rich-content embeds | Link hub with selling and social analytics |
| Learning curve | Build and publish Cards in the mobile app | Customize a single link-in-bio page |
| Integrations and data | Meta pixel; 365-day export on Pro; GA on Pro+ | Mailing integrations on Pro; exports on Premium |
| Team and seat costs | Not published | Custom-priced seats for agency/enterprise |
| Support | Priority support on Pro | Dedicated support on custom plans |
Milkshake Choose Milkshake if
- Choose Milkshake if you want swipeable Cards and embedded media.
- Choose Milkshake if a $2.99 monthly paid tier fits your budget.
- Choose Milkshake if you can accept a 12% Free or Lite selling fee.
Linktree Choose Linktree if
- Choose Linktree if you want one hub for social, sales and content links.
- Choose Linktree if you need team seats and centralized account management.
- Choose Linktree if Premium’s automation and all-time analytics suit your workflow.
02Pricing compared
Both have free plans, but their paid entry points differ. Milkshake Lite is $2.99/month and removes branding; it is monthly-only. Pro is $6.99/month, or $5/month billed yearly, while Pro+ is $10/month, or $8.33/month billed yearly. The pricing page lists Pro+ yearly billing at $99.99/year or $29.99 every three months. Milkshake Free includes 30 days of Insights and charges 12% on Stripe sales, plus Stripe’s standard processing fee. Linktree also has a free plan. Starter costs $8.75/month billed annually or $11.25/month billed monthly. Pro is $15/month annually or $19 monthly; Premium is $33.50 annually or $39 monthly. Pro and Premium have a seven-day trial. Linktree lists 0% selling fees on Pro, but its FAQ lists a $0.25 payout fee. Compare selling costs as well as subscriptions.
03Features and depth
Milkshake builds a link-in-bio website from swipeable Cards, which its description compares to Instagram Stories. Cards can use brand colors, fonts, logos and images, and include text, images, GIFs, YouTube videos, blog posts or podcast episodes. Free includes unlimited links and Cards, social icon links, QR sharing and 30 days of Insights showing clicks and Card views. Pro adds 365 days of exportable Insights, a contact form Card, mailing-list sync, Meta pixel and SEO tools. Pro+ adds Google Analytics integration and a custom domain.
Linktree takes the more conventional link-hub approach: one landing page for social profiles, content and products. Its listed features include QR codes, email and phone sign-ups, digital products, affiliate links, click and revenue analytics, and Instagram auto-replies. Paid tiers add options such as branding removal, custom designs, mailing-list integrations, routing rules, data export and scheduling. The pricing page lists unlimited Instagram auto-replies on Premium. Milkshake emphasizes Cards and embedded media; Linktree lists more sales and automation features.
04Ease of use and learning curve
Milkshake is designed to be built directly from a phone: choose a free msha.ke address, create and style Cards, then publish and share the link. Its swipe-through format is a different structure from a single-page link hub, so consider whether you want visitors to move through Cards or scan a list of destinations.
Linktree is described as one URL leading to links, profiles and products. That makes its basic purpose straightforward to understand, while options such as routing, scheduling and Instagram auto-replies add more to configure on higher tiers. The published product information does not publish setup times or learning-curve measurements, so the practical distinction is the page format and the tools you plan to use.
Questions people ask
Which is cheaper, Milkshake or Linktree?
For branding removal, Milkshake Lite is $2.99/month. Linktree’s comparable Pro plan starts at $15/month when billed annually, or $19 month-to-month. Both offer free plans, but Milkshake Free charges 12% on Stripe sales, while Linktree lists 0% selling fees on Pro and a $0.25 payout fee.
Can I sell products with Milkshake and Linktree?
Yes. Milkshake Free supports selling digital files through Stripe, with a 12% fee plus Stripe’s standard processing fee; Pro and Pro+ reduce Milkshake’s listed fee to 9% and 7%. Linktree lists digital products and affiliate products, and says Pro sales have 0% fees, with a $0.25 payout fee per its FAQ.
Which platform has better analytics?
It depends on what you need. Milkshake Free includes 30 days of Insights; Pro includes 365 days of exportable data, and Pro+ adds Google Analytics integration. Linktree lists basic analytics on Starter, with all-time analytics and data export on Premium, plus social analytics for clicks, engagement and revenue.
Can I use a custom domain with either platform?
Milkshake lists custom domain connection on Pro+. The published Linktree plan details do not list custom domain support, so we would not assume it is included. Check Linktree’s current plan details before switching if using your own domain is a requirement.