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Paid plans start at $74/mo. There's also a free plan.
Donut has a free plan, and its paid plans start at $74 per month on annual billing: that is Standard’s listed annual rate, not a published month-to-month price. Premium is listed at $119 per month billed annually. The pricing page says Standard and Premium can be billed monthly or annually, but does not show monthly rates. Enterprise pricing is not published and requires an annual flat fee paid upfront. Costs are based on active users; Premium also counts users in custom workflows.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | $0 | $0 | Teams starting with basic connection |
| Standard | $74 | — | Teams scaling engagement across channels |
| Premium | $119 | — | Teams scaling automation and recognition |
| Enterprise | — | Quote | Teams needing security reviews |
Add-ons and overages
- Pricing is based on active users; Premium also counts users in custom workflows.
02What the plan grid doesn't tell you
Monthly rates not shown
Standard and Premium annual rates are shown per month: $74 and $119. Their month-to-month prices are not published; monthly plans have no commitment.
Active-user billing
Pricing is based on active users. The pricing page does not publish a per-user rate, so the total depends on your active-user count.
Premium workflow users
Premium also counts users in custom workflows, so check which users will be included in your bill.
Enterprise price not listed
Enterprise has no published price and is an annual flat fee paid upfront by ACH or wire.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Teams starting with connection | Free | No cost, but limited to one Slack channel each for Intros, Watercooler, and Celebrations, plus three messages in one Journey. |
| Teams adding channels | Standard | Includes multiple Slack channels and unlimited Intros, Watercooler topics, and Celebrations messages. Annual billing is $74 per month; Journey is capped at six messages. |
| Teams automating recognition | Premium | Adds unlimited Journey messages via Slack and email, unlimited automations per Journey, and prebuilt Journeys. Annual billing is $119 per month. |
04Is Donut worth the money?
Donut looks most useful for teams that will use its onboarding, introductions, celebrations, or recognition workflows. Free is a practical starting point, but tightly capped: one channel per listed feature, three messages in one Journey, and up to 24 users per Intro round. Standard’s $74 annual-billed entry is not the full month-to-month price, and active-user billing matters. We can’t call it cheaper than the category: the published pricing does not include competitor rates.
Donut pricing FAQ
What is the average cost of a box of donuts?
That question is about bakery pricing, not Donut employee engagement software. The source pricing page covers software plans and does not list food prices, so we can’t give a sourced average for a box of donuts here.
What is a donut?
On this page, Donut is employee engagement software for onboarding, recognition, and team connection. It helps organizations run onboarding workflows, match coworkers for introductions, recognize contributions, and encourage participation through Slack or Microsoft Teams; this is not a bakery menu.
How much do Krispy Kreme donuts cost?
The published Donut pricing information does not include Krispy Kreme products or bakery prices, so we can’t give a sourced price for Krispy Kreme donuts. Donut’s listed plans are for employee engagement software, not boxes of pastries.
How much does Donut Plus cost?
The pricing grid has no Donut Plus plan. It lists Free, Standard, Premium, and Enterprise. Standard starts at $74 per month when billed annually; Premium is $119 per month annually. Monthly rates for paid plans and Enterprise pricing are not published.