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The bottom line
A capable free booking tool, with paid-plan limits and user-reported payment concerns to weigh.
Setmore covers the basics: an online Booking Page, appointment management, reminders, calendar sync, payments and video meeting links. The pricing page lists a free plan for up to four users with unlimited appointments and one reminder; Pro costs $12 per user monthly or $5 with annual billing, and adds unlimited users, two reminders, 500 SMS credits per team member monthly and two-way calendar sync.
The free tier makes Setmore worth considering for simple scheduling, but check the caps against your workflow before switching. One Reddit user said Setmore lacked the package-selling flexibility they needed and reported application fees when clients paid through Stripe; the fee details are not published in the discussion. That is a warning to verify payment costs and package support for your setup, not proof that every account will face the same issue.
Good fit if
- Solo businesses starting with free scheduling
- Small teams needing self-serve bookings
- Businesses taking advance online payments
Skip it if
- Businesses selling flexible service packages
- Teams needing more than one free reminder
- Businesses requiring uncapped SMS reminders

ScoresHow it rates
What works
- Free plan includes up to four users and unlimited appointments
- Customers can book through an online Booking Page
- Accepts advance payments through Stripe, Square or PayPal
- Supports email reminders and confirmations on the free plan
- Pro includes two-way calendar sync and 500 monthly SMS credits per team member
What doesn't
- Free plan is limited to four users and one reminder
- Pro costs $12 per user monthly without annual billing
- Pro SMS credits are capped at 500 per team member monthly
- Additional SMS credit pricing is not published
- One Reddit user reported package limitations and Stripe application fees
01What Setmore actually does
Setmore is appointment scheduling software: businesses can publish an online Booking Page with services and availability, then let customers book and pay online. A calendar helps manage appointments, and the product supports calendar sync, reminders, video meeting links and integrations including Salesforce, Instagram, Facebook and Zoom.
The free plan is more than a short trial for basic booking. According to the published pricing details, it supports up to four users and unlimited appointments, with one reminder plus email reminders and confirmations. The listed 30-day free trial’s scope is not specified, so check the current terms if you’re comparing it with a paid-plan trial.
Setmore is a fit to consider if you need a straightforward booking page and calendar. It is less obviously suited to businesses whose requirements center on selling service packages or controlling how a third-party booking page fits into their website and analytics.
02Where Setmore is strong
The main draw is that a small business can publish a booking page and accept appointments without paying for the Free plan. The pricing details list unlimited appointments and up to four users at $0 per user per month. That gives a solo operator room to start, though the included reminder options are limited to one reminder and email reminders and confirmations.
Setmore also covers several common booking tasks in one product: customers can self-book, pay in advance through Stripe, Square or PayPal, and receive personalized email or text reminders. Businesses can add Zoom or Google Meet links and sync appointments with other calendars, including Google Calendar. Its listed booking integrations include Salesforce, Instagram, Facebook and Zoom.
The Pro plan expands the listed allowances: $12 per user per month with monthly billing, or $5 per user per month billed annually. It includes unlimited users, unlimited appointments, 500 SMS credits per team member monthly, two reminders and two-way calendar sync. For a team that needs those specific limits, the upgrade is easy to compare against the free tier. The pricing details also list a 30-day free trial, though they do not specify which plan or features it covers.
03Where it falls short
The Free plan’s limits matter if text reminders or more than one reminder are part of your booking process. Its listed allowance is one reminder, with email reminders and confirmations; the pricing details don’t list SMS credits for Free. Pro includes 500 SMS credits per team member each month, but the price for extra credits is not published. Pro’s $5 rate also requires annual billing; month-to-month is listed at $12 per user.
Other costs may apply. The Live Receptionist add-on is listed at $99 per month and is available only in the US. Enterprise pricing is custom, with no price published.
There are also user-reported concerns to check before moving bookings over. One Reddit user said Setmore lacked the flexibility they needed to sell packages and reported that clients using Stripe were charged application fees. That is one account, not confirmation of a standard Setmore fee; verify the payment terms directly before switching. In an r/SEO thread, a commenter also warned that bookings on a third-party Setmore page may leave booking-completion data outside your website analytics unless the connection supports tracking.
04Setmore pricing: what you'll actually pay
Setmore has a free plan for up to four users, with unlimited appointments and one email reminder. Pro costs $12 per user/month when billed monthly, or $5 per user/month with annual billing, according to the published pricing details. That is a meaningful jump from $0 if you need more than one reminder, 2-way calendar sync, or the plan’s 500 SMS credits per team member each month. Pro also removes the four-user cap.
The listed 30-day free trial has no stated plan or eligibility details, so confirm what it covers before relying on it. Enterprise pricing is custom. Add-ons can change the bill: Live Receptionist is $99/month and available only in the US; extra SMS credits can be bought in-app, but their price is not published. Check the annual billing terms and SMS costs before comparing Setmore’s $5 rate with a monthly-priced alternative.
05Switching to (or from) Setmore
The published materials don’t specify how to import existing appointments, customer records, or services, or whether Setmore supports exporting them. Before switching, ask Setmore what can be imported and exported, in what format, and whether appointment history and customer details are included. If you’re leaving, confirm you can retrieve the data you need before cancelling.
The practical migration effort will depend on how much booking information you need to move; the available details don’t quantify it. Setmore’s listed calendar sync options may help keep calendars aligned, but they don’t establish that historical bookings transfer. The review notes payment concerns reported by users on Reddit, but provides no details about the complaints, so we can’t say what specifically prompted people to leave. Treat payment handling as a point to verify, especially if you take advance payments, and check any integrations or reminders your business relies on before changing systems.
From the threadsWhat users say
Reddit feedback is limited and mixed: one business owner liked the client reviews Setmore helped collect, while another said it lacked the package flexibility they needed and reported seeing Stripe application fees. A separate thread raised concerns about sending customers to a hosted booking page and losing some booking data in Google Analytics.
it was great for the reviews that clients I have had left
it does not have the flexibility for packages I need to sell
I also noticed that they started to charge application fees when my clients used Stripe
once someone leaves your site, GA4 won't capture whether they book an appointment or bounce unless that third-party site allows you to connect it to your GA4
Questions people ask
How much does Setmore cost per month?
The pricing page lists a Free plan at $0 per user per month for up to four users, with unlimited appointments, one reminder, and email reminders and confirmations. Pro costs $12 per user per month with monthly billing, or $5 per user per month with annual billing. Enterprise pricing is custom. A 30-day free trial is listed.
Is Setmore a good fit for a small business?
Setmore offers a free plan for up to four users, unlimited appointments, a Booking Page, reminders, and online payments, covering core scheduling needs for an individual or small team. But one Reddit user said Setmore lacked the package flexibility their business needed. Check that its service and payment options fit your workflow before switching.
Does Setmore send text reminders?
Yes. Setmore lists personalized email or text reminders as a feature, but the plan limits matter: Free includes one email reminder, while Pro includes two reminders and 500 SMS credits per team member each month. Additional SMS credits are available in-app, but their price is not published.
Can customers pay through Setmore when they book?
Customers can book and pay online, and Setmore lists Stripe, Square, and PayPal as options for advance payments. The published pricing details do not state Setmore's transaction or application fees. One Reddit user reported seeing application fees when clients paid through Stripe, so confirm current fees in your account and with the payment provider.
Is Setmore a legitimate appointment-booking service?
Setmore appears to be a real appointment-scheduling service: its product information describes online booking, calendar management, reminders, and payments, and Reddit users discuss using it. The available material does not establish independent security certifications, uptime, or payment-handling guarantees, so we can't verify those details here. Check Setmore's current terms before sharing customer or payment data.
Sources
- Setmore homepage
- Setmore pricing page
- Reddit: Vibe Coded the best looking Calendly, Acuity or Setmore alternative 100% with Lovable that allows any professionals selling their time to sell sessions or packs with a branding page, Stripe integration, full calendar functions. And a fully branded page they can customize with their branding
- Reddit: Scheduling app that will text customers reminders
- Reddit: Need booking and shop/payment software for my business. Used Setmore, disappointed!
- Reddit: Does a third party booking page destroy SEO?
