Sendy review

Sendy is self-hosted email newsletter software that sends through Amazon SES. Its license costs $69 once, with no monthly or annual subscription price listed. That is the software fee, not the full cost of running it: Sendy requires hosting and sending infrastructure, and its pricing page lists an optional $79 installation service.

The pricing page says the license includes unlimited subscribers, lists, and campaigns, plus multi-brand and client account support. Sendy’s listed tools include drag-and-drop, WYSIWYG, and HTML email editors; campaign reports for opens, clicks, bounces, complaints, and locations; and autoresponders for scheduled messages and drip campaigns. It also offers segmentation based on conditions you define and an AI Assistant for drafting and improving newsletters, subject lines, and campaign summaries. The AI integration price is not published, so treat it as a possible extra cost, not part of the $69 license.

Sendy’s main appeal is the split between a one-time software license and usage-based email delivery. For a team that sends regularly, the $69 license avoids a recurring Sendy subscription. The pricing page lists unlimited subscribers, lists, and campaigns, so there is no stated Sendy cap to outgrow on those items. That does not make sending free: Amazon SES is billed separately.

The feature set covers the core newsletter workflow. You can build emails with drag-and-drop, WYSIWYG, or HTML tools, then track opens, clicks, bounces, complaints, and locations in campaign reports. Segments can use conditions you define, and autoresponders support drip sequences, annual emails, and one-off scheduled sends.

For agencies or teams managing separate client accounts, multi-brand support is a practical advantage. Sendy says you can give clients access and control permissions, pricing, and sending limits. That gives you a way to organize client work inside one installation rather than treating every client as a separate Sendy license. The AI Assistant may help with newsletter drafts and summaries, though its integration price is not published.

The $69 license is not the whole bill. Sendy requires separate hosting and email delivery infrastructure; installation is another optional $79. Amazon SES pricing is not consistent across the published figures: Sendy’s homepage lists $1.60 per 10,000 emails, while the pricing information says approximately $0.10 per 1,000. Check the current SES rate before estimating campaign costs. Sendy lists no overage costs, but that does not mean hosting or SES charges are included.

Self-hosting also means arranging and maintaining the infrastructure rather than buying a fully managed newsletter service. The license price covers unlimited subscribers, lists, and campaigns, but Sendy does not publish a monthly or annual price, a free trial, or the AI Assistant integration price. Those are gaps if you need a predictable all-in quote before switching.

Tracking can be a trade-off. A Reddit user says Sendy adds a 1×1 image to track opens; commenters note that image-based open tracking can prompt image warnings and is not fully reliable. If open tracking matters, factor in that limitation.

Sendy lists a $69 one-time license for unlimited subscribers, lists, and campaigns, plus multi-brand and client-account support. There are no monthly or annual license prices, and the published pricing details list no higher tiers—so there’s no tier jump to budget for. The license is not the full cost of running Sendy: you need hosting and Amazon SES, both billed separately.

There’s a pricing discrepancy worth checking before you commit. The product information says the homepage lists SES at $1.60 per 10,000 emails, while the pricing details estimate about $0.10 per 1,000. Those figures don’t match. Confirm the current SES rate for your sending region and email type. The optional installation service is $79. AI Assistant integration is optional, but its price is not published. No overage costs are listed; that does not establish what your hosting or SES bill will be. Budget for the license, infrastructure, sending, and any setup—not just the $69 headline.

Switching to Sendy means taking responsibility for self-hosted software and separate sending infrastructure. The published product information says hosting and Amazon SES are required, but does not publish migration steps, supported import or export formats, or a migration service beyond the optional $79 installation. Before moving, confirm how you’ll transfer subscriber data, suppression lists, templates, and any campaign history you need; support for those transfers is not published here.

The same gaps matter if you leave. The published sources don’t document Sendy’s data-export options, so get export details before making it the home for your lists. They also contain no Reddit posts or comments about why users switch away, so we can’t responsibly attribute common reasons to Reddit. The practical trade-off is clear from the pricing model: the $69 license is a low upfront cost, but teams that don’t want to manage hosting and delivery infrastructure may prefer a hosted service. Check export access and support expectations before you migrate.