Roll by ADP review

Roll by ADP is a small-business payroll service built around a chat-style interface. You can use conversational controls to run payroll, while its GenAI assistant offers personalized insights and automated suggestions at no extra charge, according to the published product information. The homepage says it handles payroll tax filings and deposits automatically, and offers same-day or next-day digital deposits.

The pricing page lists the service at $59 per month plus $7 per employee, with three months free. It includes unlimited payroll, payroll in all 50 states and unlimited live chat support. The price is monthly; annual billing and any annual discount are not published. The homepage also advertises payroll deadline reminders and 24/7 support. That makes Roll a focused payroll tool, not necessarily a complete small-business back office: the published materials do not confirm accounting integrations or employee time-clock features.

Roll’s clearest advantage is the simple payroll workflow. Instead of navigating a conventional payroll dashboard, users can run payroll through a chat-style interface. Its GenAI assistant adds personalized insights and automated suggestions at no extra charge, according to the published product information. That could suit an owner who wants payroll prompts without paying separately for an assistant.

The listed core payroll coverage is broad for a small business: unlimited payroll runs and service in all 50 states. The homepage says Roll handles payroll tax filing and deposits automatically, while same-day or next-day direct deposit is available. It also advertises deadline reminders and 24/7 support; the pricing page specifies unlimited live chat support.

• The current listed price is $59 per month plus $7 per employee, with three months free.
• One Reddit commenter who had used Roll said it was fine for the price, though they later switched to QuickBooks Payroll and considered Gusto comparable. That is a single user’s account, not a broader verdict.

For businesses that mainly need payroll, those features make Roll’s offer easy to understand. The open question is whether support and integrations are dependable enough for your setup.

The price is less compelling than older Reddit comments may suggest. One thread discussed an introductory offer of $17 plus $5 per employee, and a commenter said they had heard the base price would rise. The current pricing page instead lists $59 per month plus $7 per employee. Treat the older figures as dated discussion, not current pricing. The page does not publish an annual rate, the billing interval for the per-employee charge, or a worker-count cap. Unlimited payroll runs do not mean unlimited employees.

Support is another reason to be cautious. The product advertises 24/7 help and unlimited live chat, but one Reddit user reported repeated rejected state tax filings and said they could not reach phone support through Roll. That is an individual account, not proof of a widespread problem, but payroll tax errors deserve a clear escalation path.

Integration details are thin in the published material. A Reddit commenter doubted Roll integrates with Wave and suggested an ADP platform might be needed; that is not confirmed documentation. If you rely on accounting or time-clock integrations, verify availability before switching.

Roll by ADP lists one plan at $59 per month, plus $7 per employee. There’s no published tier ladder, so there’s no stated jump between plans to compare. The pricing page lists unlimited payroll, payroll in all 50 states, unlimited live chat support and same-day or next-day direct deposit. It also advertises three months free; the published pricing details don’t explain the offer’s conditions.

The per-employee charge needs a closer look: the page gives the $7 rate, but the billing interval for that fee isn’t stated. Annual billing and any annual discount are also not published. So treat $59 as the listed monthly base price, not the full cost for a team. Roll has no free plan. The GenAI assistant is described as included at no extra charge, while the published material doesn’t list other paid add-ons. Before signing up, confirm how the employee fee is billed and what the three-month offer requires.

The published material doesn’t publish migration steps, data-export options, contract terms or cancellation rules. That leaves the practical switching work unclear. Before moving payroll, ask ADP what employee and tax records it can import, what you’ll need to enter manually, and how you can retrieve your records if you leave. Keep your existing payroll records accessible until you’ve confirmed the new setup and completed the handoff.

The brief flags mixed support reports, but provides no Reddit post details or specific reasons people leave, so we can’t pin a reported departure pattern on support or another issue. It also says Wave integration is unconfirmed. If Wave is part of your current setup, verify compatibility before switching. For a move away from Roll, confirm export formats and timing with ADP first; those details aren’t published in the published material. Don’t assume chat-based controls mean migration or account closure can be completed through chat.