Promo review

Promo is an online video marketing platform for making promotional and social videos. It combines AI video tools, editable templates and licensed media with tools to plan, schedule and publish social content. The feature set is aimed at creators, brands, agencies, eCommerce businesses and property listings.

Its AI tools can turn photos, images or ideas into promotional videos. ActiveCast can animate licensed photography or your own images, while Creative Copilot accepts chat commands to change clips, text or pacing and updates the video in real time. Promo also offers ready-made templates for ads, social posts, intros and other formats, plus a licensed media library that includes Getty Images content.

The pricing page lists per-user plans, with different limits on AI videos, Getty clips, storage and brand assets. Annual prices are monthly equivalents billed upfront for the year; monthly billing has no discount.

Promo brings video creation and social publishing into one product. That may suit a small marketing team that wants to make campaign assets, organize them and schedule posts without buying a separate tool for each step. The listed features cover both template-based editing and AI-assisted changes, rather than relying on one creation workflow.

The plan tiers also make the trade-offs fairly clear:

• Basic is for individual creators and includes 120 Getty clips, 2 GB of upload storage, one brand with five logos, fonts and colors, and 200 licensed music tracks.
• Standard is listed at $59 per user per month with annual billing, or $119 monthly. It includes 360 PromoAI videos, 3,600 Getty clips, 10 GB of storage and three brands.
• Pro is listed at $199 per user per month with annual billing, or $399 monthly. It raises the allowances to 3,600 PromoAI videos, 36,000 Getty clips and 50 GB of storage, and includes white-label and reselling rights.

For teams already producing a steady volume of branded video, the larger media and brand allowances could make the higher tiers easier to assess against a separate editing and asset stack.

The Basic plan is the key catch: despite its $29 per-user monthly equivalent with annual billing, it includes no PromoAI videos. Monthly billing is $59 per user, and the plan still limits users to 120 Getty clips, 2 GB of uploads and one brand. If AI video creation is the reason to switch, Basic does not include that allowance.

Standard raises the AI quota to 360 PromoAI videos, but costs $59 per user per month when billed annually upfront, or $119 monthly. Pro’s 3,600-video allowance comes with a steep jump to $199 annually billed or $399 monthly per user. Those are per-user prices, so teams should account for every seat rather than comparing only the headline rate.

Business includes unlimited PromoAI videos, Getty clips, upload storage and brands, but its price is not published. Promo also does not list a free plan, and the published pricing information gives no free-trial terms. Before switching, confirm the Business quote and whether your expected video and storage use fits the tier caps.

Promo has no free plan. According to the published pricing information, Basic costs $59 per user per month, or $29 per month with annual billing. But Basic includes no PromoAI videos, so it may not fit if AI video creation is why you’re switching. It includes 120 Getty Images clips and 2 GB of upload storage.

Standard is $119 monthly or $59 per month billed annually, with 360 PromoAI videos and 3,600 Getty clips. Pro jumps to $399 monthly or $199 per month billed annually, and includes 3,600 PromoAI videos, 36,000 Getty clips, plus white-label and reselling rights. Business pricing is not published.

The annual prices are per-month equivalents, with the year billed upfront; monthly billing has no discount. That makes the annual Standard-to-Pro jump $140 per user per month equivalent, while the monthly jump is $280. The pricing information lists no add-ons.

The effort depends on what you’re moving. Promo supports video creation and social planning, scheduling and publishing, so switching in may mean rebuilding video assets and scheduled campaigns. Treat that as a migration checklist, not a confirmed import limitation: the published information does not say what Promo can import from another platform.

Before moving, check whether you can export your existing videos, schedules, brand settings and performance data from your current tool, and whether Promo lets you export them later. Promo’s data-export and account-portability terms are not published on the vendor's site. Also price the plan around your actual AI video needs: Basic has no PromoAI videos, and the listed service has no free plan.

We don’t have Reddit posts or comments in the published material for this review, so we can’t reliably say why users leave Promo. Ask about export and cancellation terms before committing, especially if your team depends on its social publishing workflow.