Category · 20 tools · 6 comparisons
Video marketing software
Create, host and distribute business videos for marketing, sales and training.
At a glance
- Tools tracked
- 20
- Entry plans
- $7.99–$250/mo
- Typical entry plan
- $29/mo
- Free plan
- 7 of 20
- Cheapest paid
- Headliner, $7.99/mo
- Best value score
- Kinescope, 8/10
Every tool we cover
Price tracker →| Tool | Score | From | Top listed plan | Free plan | Trial | Pages |
|---|---|---|---|---|---|---|
 HeadlinerHeadliner | 7.3 | $7.99/mo | $19.99/mo | Yes | — | ReviewPricingAlternatives |
 VidalyticsVidalytics | 7.1 | $19/mo | $119/mo | Yes | 14 days | ReviewPricing |
 KinescopeKinescope | 6.8 | €10/mo* | €10/mo | Yes | — | Review |
 PromoPromo | 6.5 | $29/mo | $199/mo | No | — | ReviewPricingAlternatives |
 WistiaWistia | 6.5 | $79/mo | $329/mo | Yes | — | ReviewPricingAlternatives |
 VidyardVidyard | 6.5 | $59/mo | $59/mo | Yes | 14 days | ReviewPricingAlternatives |
 PlayablePlayable | 6.5 | Custom* | — | No | — | Review |
 ThankViewThankView | 6.5 | $250/mo* | $500/mo | No | 14 days | ReviewPricingAlternatives |
 DubbDubb | 6.3 | $42/mo | $90/mo | Yes | 7 days | ReviewPricingAlternatives |
 CovideoCovideo | 6.2 | Custom* | — | No | — | ReviewAlternatives |
 BrightcoveBrightcove | 6.2 | Custom* | — | No | — | ReviewAlternatives |
 DacastDacast | 6.2 | $39/mo* | $165/mo | No | 14 days | ReviewPricingAlternatives |
 JW PlayerJW Player | 6.2 | Custom* | — | No | — | ReviewAlternatives |
 PanoptoPanopto | 6.0 | Custom* | — | No | — | ReviewAlternatives |
 SearchieSearchie | 6.0 | $41/mo | $183/mo | No | — | ReviewPricing |
 RiplRipl | 6.0 | $12.99/mo* | $19.99/mo | No | 7 days | Review |
 AnimotoAnimoto | 5.8 | $9/mo* | $39/mo | Yes | — | ReviewPricingAlternatives |
 KalturaKaltura | 5.8 | $19/mo* | $55/mo | No | 14 days | ReviewPricingAlternatives |
 OpenReelOpenReel | 5.8 | Custom* | — | No | 14 days | ReviewAlternatives |
 PlayPlayPlayPlay | 5.6 | Custom* | — | No | 7 days | ReviewAlternatives |
* Lower confidence: the vendor's pricing page couldn't be read directly or didn't list every price, so the figure was compiled from other public sources and may be incomplete. Check the vendor's page before you buy.
Head-to-head
Highest scored
HeadlinerHeadliner
Good podcast-specific tools at a low entry price; free and Basic plans have real limits.
VidalyticsVidalytics
A strong feature set for video-led conversion work; check the paid-tier costs and video allowances first.
KinescopeKinescope
Worth a look for hosted video and DRM; verify limits and support details before committing.
Video marketing software: quick answers
How much does video marketing software cost?
Paid plans for the 20 video marketing tools we track start between $7.99 and $250 a month, and the typical entry plan is about $29 a month. 7 of them have a free plan. Playable, Covideo, Brightcove, JW Player, Panopto, OpenReel and PlayPlay don't publish a starting price. Prices are the vendors' own, checked Nov 7, 2026; most quote the per-month price when billed annually.