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Most buyers should pick Krea.
Choose Krea if you want to generate images and videos across multiple models, plus a free plan to start. Its Basic plan is $5/month billed annually or $9 monthly. Choose Promo for a video marketing workflow with templates, licensed media and social publishing; its annual Basic price is $29 per user monthly, billed upfront, but includes no PromoAI videos. Promo’s Standard plan includes 360. The better fit depends on whether you need broad generation or campaign publishing.
01Side by side
| Krea | Promo | |
|---|---|---|
| Starting price | $5/mo annual; $9 monthly | $29/mo annual; $59 monthly |
| Free plan | Yes; 100 units per day | No free plan listed |
| Best for | Multi-model image and video generation | Promotional videos and social publishing |
| Core strength | Many models under one interface | Video templates, licensed media, publishing |
| Learning curve | Ease-of-use review score: 8/10 | Ease-of-use review score: 7/10 |
| Integrations/data | Plugins for ChatGPT, Claude, After Effects | Social publishing and Getty Images media |
| Team/seat costs | $200/mo for up to 50 seats | Per-user plans; Business pricing not published |
| Support | Review support score: 5/10 | Review support score: 5/10 |
Krea Choose Krea if
- Choose Krea if you want access to many image and video models.
- Choose Krea if a free plan matters.
- Choose Krea if you want plugins for creative software.
Promo Choose Promo if
- Choose Promo if you need social planning, scheduling and publishing.
- Choose Promo if licensed Getty media matters to your workflow.
- Choose Promo if you need templates for branded promotional videos.
02Pricing compared
Krea has a free plan with 100 units per day. Its Basic plan costs $9 monthly or $5 per month billed annually, and includes 5,000 units per month. Pro is $35 monthly or $21 per month billed annually, with 20,000 units. Check the unit examples before comparing that allowance with another product’s video count.
Promo has no free plan listed. Basic costs $59 per user monthly or $29 per user per month on an annual plan, billed upfront for the year. It includes 120 Getty Images clips, but no PromoAI videos. Standard costs $119 monthly or $59 per user per month annually and includes 360 PromoAI videos. So the lower annual entry price is Krea’s, while Promo’s Basic plan is a paid video-marketing package without AI video generation.
03Features and depth
Krea is the broader generation toolkit: it brings image, video and other models into one interface, including options such as Nano Banana, GPT Image, Seedance, Veo, Kling and FLUX. Which models you can use depends on the plan; Krea Basic, for example, has selected video models only, while Pro includes all video models. Krea also offers an Agent to plan and refine generations, a live canvas, plugins for software such as After Effects, and an Ad Studio for campaigns.
Promo is more focused on making and distributing marketing videos. It offers templates, AI video creation, ActiveCast for turning licensed or published images into video, and Creative Copilot for changing clips, text or pacing by chat. It also supports social planning, scheduling and publishing, with licensed media including Getty Images. Choose Krea for model choice and image generation; choose Promo when templates, media licensing and publishing belong in the same video workflow.
04Ease of use and learning curve
Our review scores rate Krea’s ease of use at 8 and Promo’s at 7, but neither score tells us how quickly a particular team will learn the workflow. Krea’s appeal is having many models and creative tools in one interface; the trade-off is that you need to track units and plan-specific model access. The review also flags checking unit math before upgrading.
Promo’s templates and chat-based Creative Copilot give marketers a more guided route through video edits. Its planning and publishing tools keep more of the campaign workflow together, but check what each plan actually includes: Basic has no PromoAI videos. For a simpler buying decision, match the product to the work you need to do, then compare the relevant plan limits.
Questions people ask
Is Krea cheaper than Promo?
At the entry level, yes: Krea offers a free plan, and Basic is $5 per month billed annually or $9 monthly. Promo Basic is $29 per user per month on an annual plan, billed upfront, or $59 monthly. The plans include different tools and allowances, so price alone is not a like-for-like comparison.
Does Krea have a free plan or free trial?
Krea lists a free plan with 100 units per day and says no credit card is required. The published pricing information does not list a free trial. Promo has no free plan listed, and its pricing information does not list a free trial either.
Does Promo Basic include AI-generated videos?
No. Promo Basic includes no PromoAI videos, according to the pricing details. It does include 120 Getty Images clips, 2 GB of upload storage and 200 licensed music tracks. Promo Standard includes 360 PromoAI videos and costs $59 per user per month on an annual plan.
Which should I choose for social media marketing?
Choose Promo if you want templates, licensed media and tools to plan, schedule and publish social content. Choose Krea if you need to generate images and videos across multiple models. Krea’s Ad Studio is for campaigns, but the published information does not describe social scheduling or publishing there.