Front review

Front brings customer requests and relationship work into one platform for support, sales, operations teams, and AI agents. Teams can handle conversations across email, chat, SMS, and WhatsApp, then assign work, escalate requests, and hand them off across teams or agents.

The product goes beyond routing messages: Front says teams can use customer history to see conversations, decisions, and next steps, and review interactions across teams and agents with AI-powered recommendations. For automation, teams can create Autopilot agents or connect custom-built agents to knowledge sources, policies, and systems. Front also lists more than 160 out-of-the-box integrations, plus no-code integrations built in Front.

That makes Front a candidate for teams trying to bring customer communication and coordination into one system. But the plan you need depends on whether you need one channel or omnichannel support, and whether AI features are worth their added cost.

Front’s clearest advantage is that customer conversations and the work around them sit in the same platform. Teams can manage requests across supported channels, assign ownership, and pass work between teams or agents. The customer-history and interaction-review features add context for follow-up and evaluation, rather than treating every message as a standalone ticket.

The plan structure also gives smaller teams a lower-cost starting point, with a meaningful ceiling:

• Starter is $25 per seat per month with annual billing. It includes up to 10 seats, one channel type, 10 automation rules, one workspace, and basic analytics.
• Professional is $65 per seat per month with annual billing. It raises the cap to 50 seats and 20 automation rules, allows up to five workspaces, and includes omnichannel support and advanced analytics.
• Enterprise is $105 per seat per month with annual billing. It includes omnichannel support, unlimited rules and macros, unlimited workspaces, up to 50 channels per license, and AI Copilot, QA, and CSAT.

The pricing page lists 160+ out-of-the-box integrations, which may reduce the need to rebuild common connections when switching. It says annual billing saves 24%, though monthly-billed prices are not published.

The price to get beyond basic support rises quickly. Starter is limited to one channel type, 10 seats, 10 automation rules, and one workspace; omnichannel support starts at Professional, which is $65 per seat per month on annual billing. Teams that need more than 50 seats, more than five workspaces, or more than 20 rules are pushed toward Enterprise at $105 per seat per month. Enterprise still has a stated limit of 50 channels per license.

AI costs need a closer look before switching. Autopilot starts at $0.39 per conversation. Copilot costs $20 per seat per month on Starter and Professional, but is included in Enterprise. Native WhatsApp is available only on Professional and Enterprise, with Meta-billed costs plus a 20% admin fee. Raising API rate limits costs $200 per 100 API requests per minute per month on any plan.

There is no free plan. The pricing page lists a 14-day free trial, but does not publish monthly-billed rates. That leaves teams unable to compare the nonannual commitment price from the published figures alone.

Front starts at $25 per seat per month on annual billing, according to the pricing page. There’s no free plan, and the page lists a 14-day free trial. Monthly-billed prices aren’t published; Front says annual billing saves 24%.

Starter is $25 per seat monthly, billed annually, for up to 10 seats, one channel type, 10 automation rules and one workspace. Professional jumps to $65 per seat—a $40 increase—for up to 50 seats, omnichannel support, 20 rules and five workspaces. Enterprise is $105 per seat, another $40 jump, with unlimited rules and workspaces, up to 50 channels per license, and AI Copilot, QA and CSAT included.

Watch the add-ons: Autopilot starts at $0.39 per conversation. Copilot costs $20 per seat on Starter and Professional. Native WhatsApp adds Meta-billed costs plus a 20% admin fee, and API rate-limit increases cost $200 per 100 requests per minute per month. Those extras can change the per-seat comparison.

Front brings email, chat, SMS and WhatsApp work together, with customer history, team handoffs and 160+ out-of-the-box integrations, according to the published product details. That breadth may make a move more involved than changing an inbox: map channels, assignments, automation rules, customer context and integrations before you set a cutover date. The available material doesn’t specify migration services, import formats, export options or what data can be taken with you, so get those answers in writing before committing.

That’s also the main lock-in question to check. If teams rely on Front’s shared history, workflows or connected systems, confirm how each transfers to another platform; the product description alone doesn’t establish portability. The published sources include no Reddit posts or comments, so we can’t substantiate what users say makes them leave. Ask Front for an export sample and a clear account-closure process, then test the export before moving production work. Monthly rates are also unpublished, which makes a like-for-like cost comparison harder.