Fathom Analytics review

Fathom Analytics is paid, cookieless website analytics for teams that want traffic and conversion reporting without using cookies. It says its anonymous tracking does not collect or store personal data. That makes it an alternative to Google Analytics for marketers who want a simpler view of site activity, though the published feature list does not describe a like-for-like replacement for every Google Analytics report or workflow.

The dashboard covers visitor sources, popular pages, current visitors and bounce rate. You can use UTMs to track campaigns in ads and newsletter links, and set up custom events for actions such as signups, downloads and purchases, including monetary values. Fathom also offers email reports for one or several sites, which can be sent to you, customers or coworkers. Analytics history is retained for as long as you remain a customer.

There is no free plan. The pricing page lists a seven-day free trial and paid plans starting at $15 per month.

The main appeal is a focused mix of traffic reporting, campaign tracking and conversion events, without cookie-based tracking. For a marketer who mainly needs to know where visitors came from, which pages they viewed and whether they completed a tracked action, the feature set covers the basics without requiring a large analytics suite.

• UTMs let you track campaign links in ads and newsletters; custom events can track signups, downloads and purchases, with monetary values.
• Every listed plan includes all analytics features, according to the published pricing details. The allowance changes with traffic, not with a separate feature tier.
• Plans include at least 50 sites, and email reports can cover one or several sites. That may suit a small portfolio or agency managing multiple properties.
• Analytics history stays available for as long as you remain a customer, rather than being described as a fixed retention window.

The pricing page lists $15 per month for up to 100,000 monthly pageviews, or $12.50 per month on yearly billing. Yearly billing gives two months free, equivalent to 10 monthly payments per year. A seven-day trial gives prospective switchers a short window to check whether the reporting fits their needs.

The main constraint is the shared usage allowance: pageviews and custom events count against the same monthly cap. The entry plan covers up to 100,000 monthly pageviews for $15 a month, but event-heavy tracking also uses that allowance. The next listed tiers are $25 for up to 200,000 pageviews and $45 for up to 500,000. Costs rise with traffic, reaching $470 a month for up to 25 million pageviews; above that, pricing is custom and not published.

There is no free plan, and the trial lasts seven days. That leaves little room for a long parallel run before committing to a paid subscription. Annual billing lowers the equivalent monthly price but requires paying for 10 months upfront, according to the pricing terms.

The pricing details say plans include at least 50 sites, with extra site packs of 50 costing $10 monthly or $100 yearly, up to 15 packs. They do not specify an exact maximum site count in the plan description. And while Fathom describes its tracking as cookieless and says it does not collect or store personal data, those claims alone do not establish that every site’s analytics setup meets its legal or reporting requirements.

Fathom starts at $15 per month for up to 100,000 monthly pageviews. The pricing page lists the same allowance at $12.50 per month equivalent with annual billing; Fathom says yearly billing gives two months free. Pageviews and custom events share the allowance, so events count toward the cap.

Each plan includes at least 50 sites and all analytics features. The next tier is $25 per month for 200,000 pageviews, then $45 for 500,000 and $60 for 1 million. The price rises to $100 at 2 million, $140 at 5 million and $200 at 10 million. Above 25 million pageviews, pricing is custom and not published.

Need more than the included sites? Each extra pack of 50 costs $10 monthly or $100 yearly, up to 15 packs. Check both traffic and site count before choosing: the listed price is a monthly fee, and the annual figures are monthly equivalents, not the monthly-billing price.

The available product information does not specify migration tools, import options or setup requirements, so we can't put a reliable time estimate on switching. Before moving, list the reports, campaign UTMs and custom events you rely on, then confirm how you would recreate them. Fathom supports campaign and conversion tracking, but that does not establish that another analytics tool's historical data can be imported.

Fathom says analytics history is retained for as long as you remain a customer. The published information does not explain export formats or what happens to access after cancellation; ask Fathom before treating it as your archive. Keeping the existing tool running while you check that reports and conversions line up is a cautious way to avoid a reporting gap.

We don't have Reddit posts or comments in the published material for this review, so we can't responsibly attribute reasons for leaving to users. The practical decision points are the paid-only entry price, shared pageview and event cap, and whether Fathom's privacy-focused tracking fits your reporting needs.