Category · 6 tools · 3 comparisons
Web analytics software
Track website traffic, understand visitor behavior, and measure performance with analytics tools.
At a glance
- Tools tracked
- 6
- Entry plans
- $7.50–$29/mo
- Typical entry plan
- $9/mo
- Free plan
- 2 of 6
- Cheapest paid
- Plausible Analytics, $7.50/mo
- Best value score
- Matomo, 7/10
Every tool we cover
Price tracker →| Tool | Score | From | Top listed plan | Free plan | Trial | Pages |
|---|---|---|---|---|---|---|
 MatomoMatomo | 7.4 | $29/mo* | $29/mo | Yes | — | ReviewPricingAlternatives |
 Plausible AnalyticsPlausible Analytics | 7.2 | $7.50/mo* | $11.67/mo | No | — | ReviewPricing |
 Fathom AnalyticsFathom Analytics | 7.0 | $15/mo | $391.67/mo | No | 7 days | ReviewPricingAlternatives |
 Parse.lyParse.ly | 6.5 | Custom* | — | No | — | Review |
 ChartbeatChartbeat | 6.5 | Custom* | — | No | — | ReviewAlternatives |
 StatcounterStatcounter | 6.3 | $9/mo | $17.08/mo | Yes | 30 days | Review |
* Lower confidence: the vendor's pricing page couldn't be read directly or didn't list every price, so the figure was compiled from other public sources and may be incomplete. Check the vendor's page before you buy.
Head-to-head
Highest scored
MatomoMatomo
Choose Matomo for data ownership and deep reporting; check hosting limits and costs before switching.
Plausible AnalyticsPlausible Analytics
A clear, capable analytics alternative; check the traffic tiers before switching.
Fathom AnalyticsFathom Analytics
Worth considering for privacy-focused traffic and conversion tracking, if the monthly fee fits.
Web analytics software: quick answers
How much does web analytics software cost?
Paid plans for the 6 web analytics tools we track start between $7.50 and $29 a month, and the typical entry plan is about $9 a month. 2 of them have a free plan. Parse.ly and Chartbeat don't publish a starting price. Prices are the vendors' own, checked Nov 7, 2026; most quote the per-month price when billed annually.
Which web analytics tool is the cheapest?
Plausible Analytics has the lowest paid entry plan at $7.50 a month, followed by Statcounter at $9. If you can live with limits, Matomo and Statcounter have a free plan.
Which web analytics tools have a free plan?
Matomo and Statcounter have a free plan. Fathom Analytics offers a free trial instead. Free plans are usually capped on usage, seats or features; each review lists the limits.
Which web analytics tool scores highest in our reviews?
Matomo scores highest at 7.4/10. Choose Matomo for data ownership and deep reporting; check hosting limits and costs before switching.