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Paid plans start at $15/mo.
Fathom Analytics starts at $15 per month for up to 100,000 monthly pageviews, or $12.50 per month on annual billing. Listed plans rise to $470 monthly for 25 million pageviews; above that, pricing is custom and not published. There is no free plan, but Fathom lists a 7-day trial. One important plan-grid detail: pageviews and custom events draw from the same allowance, so conversion tracking is not an unlimited extra.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Up to 100,000 pageviews | $12.50 | $15 | Small sites with low traffic |
| Up to 200,000 pageviews | $20.83 | $25 | Growing sites and small portfolios |
| Up to 500,000 pageviews | $37.50 | $45 | Established sites with rising traffic |
| Up to 1,000,000 pageviews | $50 | $60 | Sites reaching a million monthly visits |
| Up to 2,000,000 pageviews | $83.33 | $100 | High-traffic sites and small networks |
| Up to 5,000,000 pageviews | $116.67 | $140 | Large sites and multi-site teams |
| Up to 10,000,000 pageviews | $166.67 | $200 | Very high-traffic site portfolios |
| Up to 15,000,000 pageviews | $241.67 | $290 | Large publishers and site portfolios |
| Up to 20,000,000 pageviews | $316.67 | $380 | Organizations with substantial traffic |
| Up to 25,000,000 pageviews | $391.67 | $470 | Very large multi-site organizations |
| Custom | — | Quote | More than 25 million monthly pageviews |
Add-ons and overages
- Extra sites: $10/month or $100/year per pack of 50; up to 15 packs
02What the plan grid doesn't tell you
Events share the cap
Pageviews and custom events count against the same monthly allowance. Tracking more conversions can use up capacity otherwise available for pageviews.
Extra site packs
Plans include at least 50 sites. Additional sites cost $10/month or $100/year per pack of 50, up to 15 packs.
Custom pricing above 25M
The Custom plan covers more than 25 million monthly pageviews, but its price is not published.
Monthly costs more
Yearly billing gives two months free, equivalent to 10 monthly payments per year. The listed monthly rate is higher than the annual equivalent.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Small, lower-traffic sites | Up to 100,000 pageviews | It is the entry plan at $15/month, or $12.50/month with annual billing, and includes at least 50 sites. |
| Growing sites or portfolios | Up to 500,000 pageviews | The listed price is $45/month, or $37.50/month annually, for a larger shared allowance. |
| Sites nearing one million views | Up to 1,000,000 pageviews | It costs $60/month, or $50/month annually, with pageviews and custom events sharing the million-view allowance. |
04Is Fathom Analytics worth the money?
Fathom is worth considering if cookieless, privacy-focused traffic and conversion tracking matter enough to justify a recurring fee. The pricing page lists all analytics features on every plan, and the entry tier includes at least 50 sites. The trade-off is a hard shared allowance for pageviews and custom events, plus custom pricing above 25 million monthly pageviews. Compared with a free analytics option, there is no free plan; whether the paid alternative fits depends on your traffic and budget.
Fathom Analytics pricing FAQ
Does Fathom Analytics have a free plan?
No. The published pricing lists no free plan. Fathom offers a 7-day trial, and paid plans start at $15 per month for up to 100,000 monthly pageviews. Annual billing lowers that plan’s effective monthly price to $12.50.
How much does Fathom cost with annual billing?
Annual billing is priced as 10 monthly payments per year, equivalent to two months free. The entry plan is $12.50 per month annually, compared with $15 month to month. Prices rise with the pageview tier.
Do custom events count toward the pageview limit?
Yes. Fathom’s listed plans say pageviews and custom events share the allowance. For example, the 100,000-pageview plan has a combined monthly cap rather than a separate event allowance, so event tracking can use capacity that would otherwise go to pageviews.
What does Fathom charge above 25 million pageviews?
The Custom plan is for more than 25 million monthly pageviews, but its price is not published. For extra sites, the listed rate is $10 per month or $100 per year per pack of 50, up to 15 packs.