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Pricing is quote-based.
WhatsApp Business Platform has no published monthly or annual subscription price: the listed model charges per delivered message, with rates varying by country and category. The starting price is not published. The published pricing data gives one North American (+1) example: $0.0034 per delivered utility, authentication, or service message. Each phone number also gets 1,000 free service messages per calendar month, and Click-to-WhatsApp messages are free during a 72-hour entry window. Check the rate for your destination and message category before forecasting spend.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| WhatsApp Business Platform (Pay-as-you-go) | — | Quote | Businesses sending customer messages on WhatsApp |
Add-ons and overages
- Meta Business Agent: $2.00 per 1 million tokens
- Example rate: $0.0034 per delivered utility, authentication, or service message to North American (+1) numbers
02What the plan grid doesn't tell you
Rates vary by location
Rates vary by country and category; the published data gives only a North American (+1) example, not a complete rate card.
Free messages are limited
The 1,000 monthly free messages apply to service messages per phone number, not every message type.
Customer-volume tiers
Tier 1 caps reach at 1,000 unique customers per rolling 24 hours; higher tiers list 10,000, 100,000, then unlimited.
Agent tokens cost extra
Meta Business Agent is listed at $2 per 1 million tokens; budget separately if you use it.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Small-volume teams | WhatsApp Business Platform (Pay-as-you-go) | Tier 1 allows 1,000 unique customers per rolling 24 hours; the free service-message allowance is 1,000 per phone number monthly. |
| Growing customer lists | WhatsApp Business Platform (Pay-as-you-go) | Tier 2 lists a limit of 10,000 unique customers per rolling 24 hours. |
| High-volume senders | WhatsApp Business Platform (Pay-as-you-go) | Tier 3 lists 100,000 unique customers per rolling 24 hours; Tier 4 is unlimited. |
04Is WhatsApp Business Platform worth the money?
The Platform may be worth pricing for teams that need WhatsApp customer messaging and can estimate message volume by country and category. It is hard to budget from the published figures alone: there is no subscription price, the published pricing data gives only one per-message example, and free service messages cover a stated allowance. Compare delivered-message rates, customer-tier limits, and any agent-token usage with alternatives before switching. The homepage's broad business claims do not explain the Business Platform API.
WhatsApp Business Platform pricing FAQ
How much does WhatsApp Business Platform cost?
There is no monthly or annual subscription price listed. Billing is per delivered message, and rates vary by country and category. The starting price is not published on the vendor's site; the North American (+1) example is $0.0034 per delivered utility, authentication, or service message.
Is WhatsApp Business Platform free?
It is not listed as a free plan. The pricing details include 1,000 free service messages per phone number per calendar month, plus free messaging during a 72-hour Click-to-WhatsApp entry window. Other delivered messages are charged according to country and category.
What does the 1,000-message allowance cover?
The listed allowance is 1,000 free service messages per phone number per calendar month. The pricing details also list free messaging during the 72-hour window after a Click-to-WhatsApp entry. They do not say that all message categories are covered by the monthly allowance.
Are there limits on customer volume?
The listed tiers set limits on unique customers per rolling 24 hours: Tier 1 is 1,000, Tier 2 is 10,000, Tier 3 is 100,000, and Tier 4 is unlimited. These are customer-volume limits, not a published per-message price.