We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
Pricing is quote-based.
Gupshup's Self-Serve plan has no monthly platform subscription fee, but it is not a free plan: the pricing data lists a $10 minimum prepaid wallet top-up, then pay-as-you-go usage. WhatsApp template and session messages each carry a $0.001 Gupshup platform fee, with Meta/WhatsApp charges added at actuals. Voice calls are listed at $0.0001 per second. Enterprise pricing, seat limits, usage limits and annual pricing are not published, so total cost is hard to forecast before volume is known.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Self-Serve (Pay-as-you-go) | — | $0 | Businesses starting with WhatsApp messaging |
| Enterprise | — | Quote | Businesses needing custom volume pricing |
Add-ons and overages
- $0.001 per template message platform fee, plus Meta/WhatsApp fees at actuals
- $0.001 per session message platform fee, plus Meta/WhatsApp fees at actuals
- Voice calls: $0.0001 per second
- Media files above 64 KB have no Gupshup platform fee
02What the plan grid doesn't tell you
Meta and WhatsApp charges
The $0.001 template and session fees are Gupshup platform fees. Meta/WhatsApp fees are additional and billed at actuals.
Prepaid wallet minimum
Self-Serve requires a $10 minimum prepaid wallet top-up, even though it has no monthly platform subscription fee.
Voice usage
Voice calls are listed at $0.0001 per second, so call duration affects the bill.
Unpublished limits
Seat and usage limits are not published for either plan, and Enterprise pricing requires a custom quote.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Starting with WhatsApp | Self-Serve (Pay-as-you-go) | It has no monthly platform fee, but budget for the $10 wallet minimum and usage charges. |
| Need custom volume pricing | Enterprise | Gupshup offers a custom quote via sales; pricing and seat and usage limits are not published. |
| Need costs confirmed first | Enterprise | Ask sales for a written quote based on expected volume; published pricing does not show a predictable all-in cost. |
04Is Gupshup worth the money?
Gupshup can make financial sense for businesses that want WhatsApp messaging and voice usage without a fixed monthly platform fee. But $0 monthly does not mean zero cost: minimum wallet funding, Gupshup message fees and Meta/WhatsApp charges stack up. The entry price is easy to state; total spend is not, because seat and usage limits are unpublished and Enterprise requires a quote. Get a volume-based estimate before switching.
Gupshup pricing FAQ
Is Gupshup free?
Not as listed. Self-Serve has a $0 monthly platform subscription fee, but requires a $10 minimum prepaid wallet top-up and bills usage pay-as-you-go. The pricing data lists no free plan; whether a free trial is available is not published.
How much does Gupshup charge for WhatsApp messages?
The listed Gupshup platform fee is $0.001 per template message and $0.001 per session message. Meta/WhatsApp fees are additional and charged at actuals, so those platform rates are not your all-in per-message cost. Check your expected message mix before estimating monthly spend.
Does Gupshup publish Enterprise pricing?
No. Enterprise is listed as custom pricing through sales, and its seat and usage limits are not published. Annual pricing is also not published, so request a written quote based on expected channel mix and volume before comparing offers.
How are voice and media charged?
Voice calls are listed at $0.0001 per second. Media files above 64 KB have no Gupshup platform fee, according to the pricing details, but that does not confirm whether separate channel-provider charges apply. Confirm the full charge with sales.