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Paid plans start at $0.00/mo. There's also a free plan.
Twilio has no single platform subscription price: the pricing page lists pay-as-you-go rates across communications and data products. SMS starts at $0.0083 to send or receive a message, Conversations API starts at $0.05 per active user per month, and email options include free usage plus paid plans from $19.95 per month. The lowest listed rate is $0.0001 per Functions invocation, not an all-in Twilio plan. Budget by product and volume; annual billing discounts aren't listed.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Conversation Orchestrator | — | Quote | Connecting conversations across channels |
| Conversation Intelligence | — | Quote | Extracting context from conversations |
| Conversation Memory | — | Quote | Generating and recalling conversation memory |
| Enterprise Knowledge | — | Quote | Adding reference material to Conversation Memory |
| Conversation Relay | — | Quote | Adding voice AI conversations |
| SMS | — | Quote | Sending and receiving SMS or MMS |
| RCS | — | Quote | Sending and receiving RCS messages |
| WhatsApp Business API | — | Quote | Sending and receiving WhatsApp messages |
| Conversations API | — | $0.05 | Cross-channel SMS, WhatsApp, Chat, and MMS |
| Twilio SendGrid Email API | — | $19.95 | Delivering email through an API |
| Twilio Email | — | Quote | Email alongside Twilio messaging channels |
| Twilio SendGrid Marketing Campaigns | — | $15 | Automating email marketing campaigns |
| Voice APIs | — | Quote | Adding calls to an application |
| Elastic SIP Trunking | — | Quote | Global VoIP infrastructure |
| Twilio Flex | — | Quote | Customizable cloud contact centers |
| Twilio Video | — | Quote | Adding video calls to an application |
| Interconnect | — | Quote | Private communications connections |
| TaskRouter | — | Quote | Routing tasks to employees |
| Twilio for Salesforce | — | $15 | Sending Twilio SMS from Salesforce |
| Verify | — | Quote | Verifying users and reducing account fraud |
| Lookup | — | Quote | Checking phone number validity |
| Connections | — | $120 | Connecting first-party customer data |
| Protocols | — | Quote | Managing data quality at scale |
| Unify | — | Quote | Unifying customer data across channels |
| Twilio Engage | — | Quote | Personalized multichannel campaigns |
| Twilio Segment CDP | — | Quote | Managing customer data across channels |
| Studio | — | Quote | Building apps with a drag-and-drop editor |
| Functions | — | Quote | Creating event-driven microservices |
| Assets | — | Quote | Running code in a serverless environment |
| Support plans | — | Quote | Getting support for a Twilio account |
Add-ons and overages
- Protocols is an add-on to Connections Business or CDP plans; pricing is customized.
- Flex and Video list $1 per active user hour or $150 per named user per month.
- Salesforce costs $15 per seat per month after its 30-day free trial.
- TaskRouter costs $0.06 per task after the first 100 free tasks/month.
What a team pays per month
| Plan | 1 seat | 5 seats | 10 seats | 25 seats |
|---|---|---|---|---|
| Twilio for Salesforce | $15 | $75 | $150 | $375 |
02What the plan grid doesn't tell you
Usage-based billing
Rates are charged per message, minute, request, task or character, so a starting rate isn't a flat monthly bill.
WhatsApp pricing varies
WhatsApp starts at $0.005 to send or receive a message, but the pricing page says the price varies by use case.
Different Flex and Video rates
Flex and Video list $1 per active user hour or $150 per named user per month; the cost depends on the pricing model.
Caps and custom pricing
Connections is $120 per month for up to 10,000 visitors. Protocols pricing is customized, and it requires Connections Business or a CDP plan.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Teams sending SMS or MMS | SMS | The pricing page lists a starting rate of $0.0083 to send or receive a message. |
| Cross-channel messaging teams | Conversations API | It covers SMS, WhatsApp, Chat and MMS, starting at $0.05 per active user per month. |
| Teams sending email by API | Twilio SendGrid Email API | There's a free option for 100 emails per day; paid plans start at $19.95 per month. |
04Is Twilio worth the money?
Twilio is worth considering if you need communications APIs across channels and want product-by-product, usage-based pricing. The rates are clear starting points, but they don't add up to a predictable platform bill: costs depend on volume, and some products have separate caps or custom pricing. Our verdict: choose Twilio for flexible communications APIs, but budget for usage and messaging registration friction. No annual billing prices or discounts are listed.
Twilio pricing FAQ
How much is Twilio per text?
Twilio SMS starts at $0.0083 to send or receive a message, according to the pricing page. That's a starting usage rate, not a monthly plan price. Your total depends on how many messages you send and receive; the published pricing lists no fixed SMS monthly fee.
Who is Twilio's biggest competitor?
The published Twilio pricing information doesn't name a biggest competitor, and “biggest” could mean revenue, customer count or API volume. We can't identify one from these sources. Compare providers against the channels, rates and features you need rather than treating one competitor as definitive.
How much does the CEO of Twilio make?
The published Twilio pricing information doesn't publish the CEO's compensation. We can't provide a verified figure from these sources. If you're checking a particular year, use a company filing that reports compensation for that year rather than treating an unsourced salary estimate as current.
Can I try Twilio for free?
Yes. The pricing information lists free access for some products: Functions includes the first 10,000 invocations free, TaskRouter the first 100 tasks per month, and Flex and Video the first 5,000 hours. SendGrid Email has a free option of 100 emails per day. Twilio for Salesforce also lists a 30-day free trial.