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Paid plans start at $9/mo. There's also a free plan.
OptinMonster starts at $9 per month on annual billing, but that Basic rate is for the first year; it renews at $210 per year. Plus, Pro, and Growth list at $27, $37, and $67 per month, with higher annual renewal rates. Monthly subscription prices aren't published. The free trial gives you 500 impression credits and automatically upgrades to Plus when they run out, so it isn't open-ended free access. Site and impression caps shape which plan fits.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free trial | — | Quote | Trying Basic features with limited usage |
| Basic | $9 | — | Getting started on one website |
| Plus | $27 | — | Fast-growing brands testing campaigns |
| Pro | $37 | — | Converting abandoning visitors |
| Growth | $67 | — | Businesses needing advanced targeting |
| Enterprise | — | Quote | Organizations needing custom plans |
Add-ons and overages
- Optional Okta SSO and custom integrations for Enterprise; prices not published
- Over the Growth impression limit, OptinMonster moves accounts to a custom plan; price not published
02What the plan grid doesn't tell you
First-year pricing expires
Annual rates are introductory: Basic renews at $210/year, Plus at $570, Pro at $870, and Growth at $1,470.
Impression caps apply
Monthly limits range from 2,500 on Basic to 100,000 on Growth. Exceeding Growth's limit moves the account to a custom plan; its price isn't published.
Monthly prices aren't listed
OptinMonster says monthly subscriptions are available, but doesn't publish their prices on the published pricing information.
Enterprise extras cost extra
Enterprise can include optional Okta SSO and custom integrations, but prices for these options aren't published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| One site, modest traffic | Basic | It allows one site and 2,500 impressions per month, with unlimited campaigns and subscribers. |
| Teams testing campaign variations | Plus | It supports up to two sites and 10,000 monthly impressions, and includes A/B testing and full analytics reporting. |
| Businesses with advanced targeting needs | Growth | It supports up to five sites and 100,000 monthly impressions, with unlimited sub-accounts and custom branding. |
04Is OptinMonster worth the money?
OptinMonster has substantial campaign tools: the product offers templates, multiple form types, behavior targeting, exit intent, testing, and analytics. The pricing trade-off is clear: impression limits can force an upgrade, and the advertised monthly equivalents apply only to the first year on annual billing. We’d weigh the renewal price against the volume your campaigns need. It may suit teams focused on converting existing traffic, but the listed price alone can understate the longer-term cost.
OptinMonster pricing FAQ
Is OptinMonster free?
The pricing information lists a Free trial with 500 impression credits, not unlimited free access. It says the account automatically upgrades to Plus when those credits are exceeded. The trial's price isn't published in the published plan details.
How much should email marketing cost?
The published pricing details don't give a benchmark for email marketing or list email-sending costs. They price OptinMonster's website campaign plans: Basic starts at $9 per month on annual billing for the first year, then renews at $210 per year.
Is OptinMonster good?
It may fit teams that want targeted website campaigns, templates, multiple form types, A/B testing, and analytics. The main pricing cautions are monthly impression caps and annual renewal rates that are higher than the introductory monthly equivalents.
What is OptinMonster?
OptinMonster is a lead generation and conversion platform for creating website campaigns such as popups, floating bars, fullscreen overlays, and slide-ins. Its listed capabilities include templates, behavior targeting, exit intent, A/B testing, and campaign analytics.