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Paid plans start at $15/mo. There's also a free plan.
Bird does not have one flat subscription price. The pricing page lists Email wallet funding from $15/month and Apple Messages funding from $100/month, while SMS and WhatsApp are charged per message or segment. Some tools, including Inbox and Developer tools, have free options, but channel usage may still cost extra. Voice rates depend on destination and duration, and Bird lists no annual prices. Budget around the channels and usage you need, not just the lowest listed amount.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| — | $15 | Transactional email and campaigns | |
| SMS | — | Quote | Pay-as-you-go SMS sending |
| — | Quote | WhatsApp business messaging | |
| Apple Messages | — | $100 | Apple Messages senders |
| Voice | — | Quote | Inbound and outbound calling |
| Verify | — | Quote | Verification workflows |
| Lookup | — | Quote | Phone and email intelligence |
| Mailbox | — | Quote | Apps and agents needing mailboxes |
| eSIM | — | Quote | Travel and mobile data users |
| Realtime | — | $0 | Apps needing messaging and presence |
| Phone numbers | — | $0.50 | Businesses needing local numbers |
| Dedicated IPs | — | $24.95 | Senders needing dedicated infrastructure |
| Email validation | — | Quote | Teams checking addresses before sending |
| PowerMTA | — | Quote | Teams running email infrastructure |
| Automations | — | Quote | Teams automating cross-channel work |
| Inbox | — | $0 | Teams needing a shared inbox |
| Inbox Insights | — | Quote | Teams monitoring inbox placement |
| Competitive Insights | — | Quote | Brands tracking email competitors |
| Deliverability services | — | Quote | Teams needing delivery support |
| Developer tools | — | $0 | Developers building with Bird |
| Push | — | Quote | Teams sending mobile notifications |
| RCS | — | Quote | Teams sending rich business messages |
Add-ons and overages
- Carrier and provider fees may apply; taxes may be additional.
- Phone number setup and registration fees may apply.
- Dedicated IP rental is $24.95/IP/month.
- SMS carrier fees are separate.
- WhatsApp Meta fees are separate.
02What the plan grid doesn't tell you
Carrier and provider fees
SMS carrier fees and WhatsApp Meta fees are separate from Bird’s listed rates. Taxes may also be additional.
Phone number setup
US local numbers are $0.50/month, but usage is separate and setup or registration fees may apply.
Dedicated IP rental
Dedicated IPs cost $24.95 per IP each month; setup may cost extra.
Automation and channel usage
Automations are charged per workflow invocation, with message charges separate. Free Inbox software still has channel message charges.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Teams sending transactional email | Wallet funding starts at $15/month, with free and paid sending plans listed. | |
| Businesses sending US SMS | SMS | Pay $0.0035 per US outbound long-code segment; carrier fees are separate. |
| Teams needing a shared inbox | Inbox | The shared-inbox software is free, but channel message charges still apply. |
04Is Bird worth the money?
Bird’s broad channel mix and developer tools can suit teams that want to manage messaging, workflows and delivery information in one product. The trade-off is budgeting: several channels are usage-priced, and carrier, provider, setup or message fees can sit outside the headline rate. The pricing page also lists custom quotes or unpublished rates for several services. It is worth considering if you need those channels, but compare expected usage and fees—not just the $15 starting figure.
Bird pricing FAQ
What is the average price of a bird?
If you mean Bird’s communications product, there is no published average price across its services. Email wallet funding starts at $15/month, while SMS, WhatsApp, Voice and other tools have separate usage-based or custom pricing. A useful estimate depends on the channels and volume you plan to use.
How much does Bird charge per hour?
Bird does not list a general hourly rate. Voice is priced per minute, with rates depending on destination and call duration; the specific rates are not published on the vendor's site. Other services use different units, such as SMS segments, messages or workflow invocations.
Why did Bird charge me $20?
The listed pricing does not identify a standard $20 charge. Email wallet funding starts at $15/month, but usage, carrier or provider fees and taxes may add costs. Check the invoice for the charge description and billing period, then compare it with your channel usage; the available pricing details cannot identify your specific charge.
How much does the Bird app cost?
If you mean Bird’s communications product, it has no single app price listed. Inbox software and Developer tools have free options, but message usage may be billed separately. Email wallet funding starts at $15/month, and other channel rates vary. Bird lists no annual prices in the published pricing details.