We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
It's a split decision.
Choose Pipedrive if you want a sales-focused CRM with visual pipelines and a lower starting price: its listed entry plan is $14 per seat per month, billed annually. Choose Insightly if you need CRM alongside marketing automation or support ticketing; its CRM starts at $29 per user per month, billed annually, and those products have separate prices. Neither offers a free plan, and both list a 14-day trial. Monthly-billing prices are not published for either CRM.
01Side by side
| Pipedrive | Insightly | |
|---|---|---|
| Starting price | $14 per seat monthly, billed annually | $29 per user monthly, billed annually |
| Free plan | No free plan; 14-day trial | No free plan; 14-day trial |
| Best for | Sales teams managing leads, deals, and activities | Businesses combining CRM, marketing, and support |
| Core strength | Visual sales pipelines and follow-up automation | CRM with separate marketing and support products |
| Learning curve | Ease-of-use review score: 7.5 | Ease-of-use review score: 6 |
| Integrations/data | 500+ integrations on Lite | 100,000 CRM Plus records; MCP assistant connections |
| Team/seat costs | $14–$79 per seat monthly, billed annually | $29–$99 per user; marketing plans priced separately |
| Support | Extended phone support on Ultimate | Support ticketing starts at $29 per user monthly |
Pipedrive Choose Pipedrive if
- Choose Pipedrive if sales pipelines are your main need.
- Choose Pipedrive if a lower starting seat price matters.
- Choose Pipedrive if you want 500+ listed integrations on Lite.
Insightly Choose Insightly if
- Choose Insightly if you need marketing automation alongside CRM.
- Choose Insightly if customer support ticketing belongs in your stack.
- Choose Insightly if CRM connections to Claude or ChatGPT matter.
02Pricing compared
Pipedrive is cheaper to enter: its Lite plan is $14 per seat per month billed annually, compared with Insightly CRM Plus at $29 per user per month billed annually. Neither publishes monthly-billing prices. Both offer a 14-day trial, but neither has a free plan.
Insightly’s CRM, marketing and support products have separate plan prices. Marketing Plus starts at $99 per account per month billed annually; Support Plus is $29 per user per month billed annually. Its AppConnect plans start at $249 per account per month, plus a required $3,000 technical setup fee. Pipedrive also sells add-ons, including LeadBooster from $32.50, but the billing period for those add-on prices is not published. Compare the tools you actually need, not just the CRM entry price.
03Features and depth
Pipedrive is built around sales activity: customizable visual pipelines, lead management, email and calendar sync, task reminders, automation, reports and forecasts. Its Lite plan includes lead, calendar and pipeline management; Growth adds full email sync with tracking, automations and nurturing sequences. Premium adds lead routing, scoring and company data enrichment. Meeting intelligence is listed on Lite and includes call recording, transcription and draft CRM updates for review.
Insightly covers more customer-facing functions in its product range. Its CRM includes lead scoring and workflow automation, while separate marketing plans offer campaign automation, prospect scoring and email testing. Support plans add ticket management features, with SLA tracking on Support Plus. CRM plan limits are explicit: CRM Plus includes 100,000 records and 10 GB of storage; Professional includes 250,000 records and 100 GB. Insightly also connects CRM data to AI assistants such as Claude and ChatGPT through MCP. Choose Pipedrive for sales pipeline tools; consider Insightly if marketing or support needs to sit alongside CRM.
04Ease of use and learning curve
The available review scores rate Pipedrive higher for ease of use: 7.5 versus 6 for Insightly. Those scores are a directional signal, not a guarantee that either product will fit your team.
Pipedrive’s listed features center on sales pipelines and follow-ups, so teams shopping for a dedicated sales CRM can start by comparing its four CRM tiers. Insightly spans CRM, marketing, support and AppConnect, each with separate plans and limits. That breadth may mean more decisions about products, users and account-level costs before you settle on a setup. Check the record, email, storage and task limits against your needs before switching.
Questions people ask
Is Pipedrive cheaper than Insightly?
At the listed annual-billing entry prices, yes: Pipedrive Lite is $14 per seat per month, while Insightly CRM Plus is $29 per user per month. The comparison changes if you need add-ons or Insightly’s separate marketing and support products. Neither publishes monthly-billing prices.
Do Pipedrive and Insightly have free plans?
Neither lists a free plan. Both offer a 14-day trial, according to the published pricing information. The listed CRM prices are billed annually, and monthly-billing prices are not published, so confirm current terms before committing.
Can Insightly handle marketing and customer support?
Yes. Insightly lists separate marketing plans with campaign automation and prospect scoring, plus support plans with ticketing features such as SLA tracking. These products have separate prices from its CRM plans, so they are not included automatically in the CRM entry price.
Which CRM should a sales team choose?
Pipedrive is the more direct fit if visual sales pipelines, deal follow-ups and sales automation are the priority. Insightly is worth comparing if the team also needs marketing automation or support ticketing. Compare the relevant plan limits and total product costs before deciding.