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Most buyers should pick HubSpot Marketing Hub.
Choose HubSpot Marketing Hub if marketing is the priority: it has a free plan, Starter at a listed $7 per seat/month, and marketing tools built on HubSpot CRM. Choose Insightly if you want sales CRM, marketing automation and support ticketing in one system. Its CRM starts at $29 per user/month billed annually, while Marketing Plus starts at $99 per account/month. HubSpot’s listed seat pricing and Insightly’s separate account plans make team costs worth checking before switching.
01Side by side
| Insightly | HubSpot Marketing Hub | |
|---|---|---|
| Starting price | CRM: $29/user monthly, billed annually; Marketing: $99/account | Starter: listed at $7/seat/month |
| Free plan | No free plan listed | Free plan available |
| Best for | Teams combining CRM, marketing and support | Teams focused on connected marketing campaigns |
| Core strength | CRM data, lead scoring and ticketing | Marketing automation, content and campaign analytics |
| Learning curve | Ease-of-use review score: 6/10 | Ease-of-use review score: 5/10 |
| Integrations and data | CRM data connects to Claude and ChatGPT via MCP | CRM records and two-way sync with dozens of apps |
| Team and seat costs | CRM per user; marketing plans per account | Per-seat plans; extra seats billed separately |
| Support | Ticketing plans start at $29/user/month, billed annually | Starter includes email and in-app chat support |
Insightly Choose Insightly if
- Choose Insightly if you want CRM, marketing and ticketing together.
- Choose Insightly if account-priced marketing plans suit your team.
- Choose Insightly if MCP access to Claude or ChatGPT matters.
HubSpot Marketing Hub Choose HubSpot Marketing Hub if
- Choose HubSpot Marketing Hub if you want a free starting plan.
- Choose HubSpot Marketing Hub if marketing tools are your main priority.
- Choose HubSpot Marketing Hub if built-in social and campaign reporting matter.
02Pricing compared
HubSpot is cheaper to start: its Free plan is $0, and Starter is listed at $7 per seat per month. The pricing page has an annual-billing toggle but does not break out a separate monthly figure. Insightly has no free plan and a 14-day trial; CRM Plus is $29 per user per month billed annually, while Marketing Plus is $99 per account per month billed annually. Those different pricing units make headline prices hard to compare directly. Insightly’s marketing plans list 2,000 prospects selected; the listed prices rise to $499 for Marketing Professional and $999 for Enterprise. HubSpot Professional and Enterprise are listed at $90 and $175 per seat per month. Check seat and prospect allowances before budgeting.
03Features and depth
Choose based on whether marketing or a broader CRM setup is the priority. HubSpot Marketing Hub puts marketing tools on HubSpot’s CRM, with email, social, ads, forms, SEO/AEO tools, analytics and AI agents described in the product material. Its Content Agent creates blog, social and landing-page content; Nurture Agent adapts emails using contact data and behavior; Campaign Agent plans campaigns. Professional includes advanced workflows, social management and AI search visibility tools. The homepage also lists multi-touch attribution and customer-journey analytics.
Insightly brings customer and pipeline records together with marketing automation, lead scoring, support ticketing and workflow automation. Marketing Plus lists email automation, prospect scoring and A/B email testing, with 2,000 prospects selected. CRM plans add record and daily mass-email caps, while support plans cover ticketing features. Insightly also says it connects CRM data to Claude and ChatGPT through MCP. It is the broader sales-and-service proposition; HubSpot’s published feature list is more centered on marketing.
04Ease of use and learning curve
Neither price page establishes how quickly a team will get comfortable with either product. The scope gives a useful clue about what you’ll need to learn: HubSpot’s Free and Starter plans include CRM records, targeted email campaigns and simple automations, while Professional adds advanced workflows and marketing tools. Insightly combines sales CRM with separately listed marketing and support plans, so buyers should map which teams need which products before switching.
Check the operational limits too. Insightly’s CRM plans cap records, imports and daily mass emails; its Marketing plans list 2,000 prospects selected. HubSpot bills by seat, and its pricing lists additional seats and HubSpot Credits as paid add-ons. Confirm your required seats, contact volume and automation needs against the current quote.
Questions people ask
Which is cheaper, Insightly or HubSpot Marketing Hub?
HubSpot has the lower listed starting point: Free is $0 and Starter is $7 per seat per month. Insightly CRM Plus starts at $29 per user per month billed annually, and Marketing Plus is $99 per account per month billed annually. The units and included capabilities differ, so compare the plans your team actually needs.
Does Insightly have a free plan?
No free plan is listed for Insightly in the published pricing information. It offers a 14-day free trial. HubSpot lists a Free plan, but its included features are CRM records, app data sync, Breeze AI Assistant and basic ticket routing—not the full set of paid Marketing Hub features.
Which platform has more marketing automation features?
The published feature list is deeper on marketing-specific HubSpot tools, including advanced workflows, social management, AI content agents and multi-touch attribution. Insightly offers email marketing automation, prospect scoring and A/B email testing on Marketing Plus, with other features varying by plan. Compare the exact workflows and limits you need.
What should we check before switching?
Compare total seats, prospect or contact volume, automation needs and which teams need CRM, marketing or support tools. Insightly’s listed Marketing plans select 2,000 prospects, and its CRM tiers cap records and mass emails. HubSpot charges per seat and lists paid HubSpot Credits and additional seats as add-ons.