Trustly review

Trustly provides Pay by Bank payments and data services for businesses. Instead of taking a card payment, a customer pays directly from a bank account. Merchants can connect to Trustly through a direct API integration or use it through a payment service provider.

The product covers several payment flows: one-off payments, recurring payments, customer deposits and payouts. Trustly also offers customer verification and assessment services using Open Banking and KYC data. Its instant payout product sends money directly to customer bank accounts across borders in Europe. Trustly Azura is a data engine the company says is designed to speed up checkout and improve conversion.

That makes Trustly more than a single bank-transfer button. It is a set of payment and data services, with the actual fit depending on which payment flows and integrations a merchant needs.

Trustly’s main strength is breadth. A merchant can consider one provider for direct bank payments, recurring billing, deposits, payouts and customer verification, rather than evaluating each capability as a separate product. The available integration routes also give businesses a choice between working directly with Trustly’s API and accessing it through a payment service provider.

The feature set is most relevant to businesses whose checkout or account flows already involve bank transfers. The listed capabilities include:

• Direct payments from a customer’s bank account.
• Recurring payment setup and billing.
• Deposits and direct payouts to customer bank accounts, including cross-border payouts in Europe.
• Open Banking and KYC data services for customer verification and assessment.
• Trustly Azura, which the company describes as designed to speed checkout and improve conversion.

Those are concrete options to assess against a merchant’s payment requirements. But the product descriptions do not establish how much any feature improves conversion, or what it costs to add. Trustly’s pricing page does not publish merchant rates, so the breadth of the suite is easier to assess than its value for money.

The clearest drawback for buyers is price opacity. Trustly does not publish monthly or annual merchant pricing; the listed model is a custom quote through direct sales. There is no listed free plan, and trial availability is not published. That makes it difficult to compare costs before speaking with sales. The published pricing information also does not publish transaction fees, payment-volume limits or other plan caps.

There are user-reported concerns worth checking rather than treating as established product-wide problems. In one Reddit thread, a shopper said Trustly requested access to three months of account information for an ordinary online bank payment; commenters objected to the data access. In another thread, a user reported that a transfer was rejected and that two later transfers appeared in the recipient account before the user believed the bank transfer had completed. Those are individual accounts, not proof of typical behavior, but they underline why merchants should ask about data permissions, payment status handling and exception processes before rollout.

We would also ask sales to document supported markets and any transaction or payout limits: those details are not published on the vendor's site.

Trustly does not publish a monthly or annual merchant price. The available pricing information lists one option, a Custom plan, with a direct sales quote; the amount is not published. That means there is no public tier ladder to compare, and no listed price jump between tiers. The brief lists no add-ons or add-on prices, either.

The brief says there is no free plan. A free trial is not published, so ask Trustly directly rather than assuming one is available. Billing details beyond the custom quote—including the billing interval and any transaction-based charges—are also not published in the information available here. Before comparing the quote with your current processor, ask for the full fee schedule, any minimums, contract length, and what changes with volume or payment method. Trustly is built around direct bank payments and related services, but the quote is the only published pricing route in this material.

Trustly can be accessed through a direct API integration or through payment service providers, according to the product information. Which route fits will shape the work, but the available material does not specify migration steps, timelines, technical requirements, or what customer and payment data can be exported. Treat those as questions for Trustly and your current provider, not settled details.

Before switching, confirm how recurring payment setups, payout flows, verification, and reconciliation would carry over—or whether they need to be recreated. Ask for export formats and a documented offboarding process before signing; neither is described in the published material. The brief mentions user-reported concerns, but supplies no Reddit posts or details, so we can’t responsibly say what specifically makes users leave. If leaving is a serious possibility, get the data-retention, termination, and migration terms in writing. Trustly’s custom-quote pricing also makes the exit cost hard to assess without a direct proposal.