Tavus review

Tavus makes AI agents for live, face-to-face video conversations. It calls these agents PALs: they can see, hear and respond in real time. Teams can create a PAL without code using PAL Maker, or developers can build customized experiences with Tavus’s API. Enterprise services are also available.

A PAL can be given a role, personality and rules, and Tavus says it can remember conversations. Its visual perception features are designed to use expressions, focus and surroundings as context. For meetings, PALs can present decks, create visuals, share screens and join calls.

The pricing page lists a free plan, then paid plans from $22 per month. That entry price buys 60 conversational video minutes and one Custom Face slot—not an unlimited video agent. Tavus is therefore a platform to evaluate against a specific live-video use case, rather than a general-purpose chatbot replacement.

Tavus combines live video interaction with options for both nontechnical builders and developers. PAL Maker is the lower-friction route; the API is for teams that want to build their own experience. Personality settings, conversation memory and visual perception also give builders more to configure than a static avatar that only reads a script.

The plan limits make the product’s intended scale clearer. Starter costs $22 per month and includes 60 conversational minutes, one concurrent session, one Custom Face slot and five AI video generation minutes. Builder is $59 per month for 175 conversational minutes, up to three concurrent sessions, three Custom Face slots and 15 generation minutes. Growth is $397 per month and raises that to 1,300 conversational minutes, up to 10 concurrent sessions and 50 generation minutes; calls can run up to 60 minutes.

Some Reddit commenters suggested language practice and mock interviews as more convincing uses than routine support: in those cases, practising a conversation is part of the point. Tavus’s meeting features could also suit guided or interactive sessions, though the published pricing details list Google Meet/Zoom configurations only on Growth and above.

The free plan is a limited evaluation tier: 20 conversational minutes per month, a five-minute call limit, one concurrent session and 10 stock faces, with no video generation minutes or Custom Faces. Starter has no listed overages, so its 60 monthly conversational minutes are a hard ceiling according to the published pricing details. Builder overages cost $0.35 per conversational minute and $1 per video-generation minute; Growth rates are $0.31 and $0.90. Business costs $975 per month for 4,000 conversational minutes and up to 15 concurrent sessions. Annual prices are not published.

There is also mixed user feedback on the avatar experience. One commenter on r/AI_Agents reported robotic animation, frame skips and odd eye movement; that is one user’s account, not a measured product test. A separate Reddit thread questioned whether human-like video agents should be made to seem real, and criticized reliance on short-call claims about fooling people. For teams that need clear disclosure or consistently natural avatar motion, those concerns deserve a pilot before committing to higher-volume plans.

Tavus has a free plan; paid plans start at $22/month for Starter, according to the pricing snapshot checked November 6, 2026. Annual-billing prices are not published. Free includes 20 conversational minutes a month and a five-minute call limit; Starter raises that to 60 minutes, but still allows only one concurrent session. Builder costs $59/month for 175 minutes and up to three concurrent sessions. The jump to Growth is steep: $397/month for 1,300 minutes and up to 10 sessions. Business is $975/month for 4,000 minutes and up to 15 sessions.

Builder overages cost $0.35 per conversational minute and $1 per video-generation minute; Growth charges $0.31 and $0.90, respectively, while Business charges $0.26 and $0.80. Growth and Business recordings add $0.03 per minute. Free and Starter do not permit overages, so you can’t simply pay to exceed their included limits. Enterprise pricing is custom.

Tavus offers a no-code PAL Maker and developer APIs, so the effort to move in depends on whether you build a PAL yourself or connect it to an existing product. The product information describes personality, memory, custom faces, and meeting configurations, but does not explain whether those settings, conversation histories, or custom assets can be exported or transferred. Treat portability as an open question and ask Tavus before building workflows you may need to move later.

On the way out, plan to verify what data you can retrieve and how to replace any API integrations or meeting setups; migration tooling and export steps are not published on the vendor's site. The included conversational minutes and tier jumps may be reasons to reassess costs as usage grows, but we don’t have Reddit posts or comments in the published material to substantiate why users leave or what they report about migration. Mixed feedback on human-like avatars is noted, but its source and details aren’t provided here.