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Paid plans start at $22/mo. There's also a free plan.
Tavus pricing starts at $22/month for Starter, according to our pricing check dated November 6, 2026. There’s also a Free plan with 20 conversational video minutes monthly and a five-minute call limit. Paid plans add minutes, concurrent sessions, custom face slots and AI video generation, but the allowances remain capped. Builder is $59/month, Growth $397 and Business $975. Enterprise pricing is custom, annual prices are not published, and some plans charge extra when you exceed included usage.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | — | $0 | Trying conversational video at low volume |
| Starter | — | $22 | Starting with conversational and AI video |
| Builder | — | $59 | Building with more sessions and video |
| Growth | — | $397 | Scaling conversational video operations |
| Business | — | $975 | Higher-volume teams needing support |
| Enterprise | — | Quote | Organizations needing custom limits |
| PALs Plus | — | Quote | Not specified |
Add-ons and overages
- Builder overages: $0.35/conversational video minute and $1.00/video generation minute
- Growth overages: $0.31/conversational video minute and $0.90/video generation minute
- Business overages: $0.26/conversational video minute and $0.80/video generation minute
- Growth and Business conversation recordings: $0.03/minute
- Free and Starter overages are not permitted; add-ons for other plans are not published
02What the plan grid doesn't tell you
Usage overages add up
Builder overages cost $0.35 per conversation minute and $1 per video-generation minute; Growth and Business rates are lower but still apply.
Recordings cost extra
Growth and Business conversation recordings cost $0.03 per minute, on top of the monthly plan price.
Free and Starter cannot overrun
Overages are not permitted on Free or Starter. The pricing details do not publish add-ons for other plans.
Annual rates are unpublished
Prices are listed monthly, but no annual-billing prices are published. PALs Plus is listed without a price or included features.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Testing at low volume | Free | It includes 20 conversational minutes monthly, one concurrent session and a five-minute call limit. |
| Starting with paid access | Starter | At $22/month, it includes 60 conversational minutes, one concurrent session, one Custom Face slot and five AI video minutes. |
| Scaling regular usage | Growth | For $397/month, it includes 1,300 conversational minutes, up to 10 concurrent sessions and 50 AI video minutes. |
04Is Tavus worth the money?
Tavus may fit teams that need face-to-face AI conversations, visual perception and meeting features such as screen sharing. The trade-off is that monthly minutes and concurrency are capped, while extra usage and some recordings cost more. The review verdict also flags mixed avatar feedback. We’d compare the included minutes and overage rates against expected usage before choosing a plan; annual prices are not published, and Enterprise limits are custom.
Tavus pricing FAQ
How much does Tavus cost?
Tavus has a Free plan, and the listed paid plans start with Starter at $22/month. Builder is $59/month, Growth is $397 and Business is $975. Enterprise pricing is custom. The pricing check lists PALs Plus without a price or included features, and annual-billing prices are not published.
What does Tavus Free include?
The Free plan includes 20 conversational video minutes per month, a five-minute call limit, one concurrent session and 10 stock faces. It includes no video-generation minutes and no custom faces. Overages are not permitted on Free, according to the pricing details.
How much does Observe AI cost?
The pricing information available for this page does not include Observe AI plans or prices, so we can’t give a sourced figure. Observe AI is a separate product from Tavus. Check Observe AI’s current pricing information directly before comparing costs or switching.
Is Tavus AI safe?
The available Tavus material describes its conversational features, but it does not provide enough information about security controls, data retention or privacy practices to assess safety. We’d review Tavus’s current security and privacy documentation and contract terms before using it with sensitive conversations.