SHOPLINE review

SHOPLINE is an ecommerce platform for building an online store and managing sales across digital and physical channels. Its tools cover storefront design, social and marketplace selling, point of sale, subscriptions, marketing, inventory, and fulfillment. The website builder uses customizable themes and does not require coding, according to the product description.

The practical pitch is to connect more of the sales operation in one platform: online storefront, retail locations, stock, and promotions. SmartPush handles email, SMS, pop-ups, and automated workflows. Subscription tools support recurring sales, while inventory tools sync stock across channels.

SHOPLINE lists a 14-day free trial and no free plan. The pricing page lists Starter at $29 per month, or $24.17 per month with annual billing. That annual equivalent reflects the listed offer of two months free; it is not a separate monthly-billing price.

SHOPLINE’s clearest strength is channel coverage. Its feature set spans online stores, social channels, marketplaces, and physical retail, with POS intended to connect store sales, inventory, and promotions. For a merchant trying to coordinate those channels, that scope may reduce the need to stitch together separate tools. The product description also includes subscriptions, marketing automation, and fulfillment tools rather than stopping at storefront design.

The plans include staff accounts and multiple locations, with higher limits on the more expensive tiers. Starter and Essential each include 15 locations; Premium includes 30, and Enterprise lists 300. SmartPush email allowances are 1,000 per store on Starter, Essential, and Premium, rising to 10,000 on Enterprise.

The pricing page lists a lower third-party transaction fee on higher plans: 2% on Starter, 0.8% on Essential, and 0.5% on Premium. That makes the plan comparison more relevant to sales volume than the monthly subscription price alone. Annual billing is listed as two months free, with per-month equivalents calculated from the monthly prices.

The main cost to scrutinize is the third-party transaction fee. SHOPLINE lists 2% on Starter, 0.8% on Essential, and 0.5% on Premium. Those fees sit alongside the subscription price, so merchants should compare the full bill against their current platform and payment setup before switching. The published pricing does not state how those fees interact with specific payment providers.

The base plans also have firm caps: Starter allows five staff accounts, Essential 35, and Premium 100. Starter and Essential cap locations at 15; Premium allows 30. Each of those three plans includes 1,000 SmartPush emails per store. Enterprise lists unlimited staff, 300 locations, and 10,000 SmartPush emails per store, but its price is custom and not published.

Some listed extras are substantial: the Shopper App starts at $999 per month, while SHOPLINE POS starts at $39 per month on Starter, Essential, and Premium. The page lists a 14-day trial but no free plan, so there is little room for a long free evaluation.

SHOPLINE lists Starter at $29/month, Essential at $79, and Premium at $269. Annual billing is advertised as two months free; the listed annual equivalents are $24.17, $65.83, and $224.17 per month. The jump from Starter to Essential is $50/month at list price, and Essential to Premium adds another $190/month.

Check the transaction fees as well as the subscription: Starter lists 2% for third-party transactions, Essential 0.8%, and Premium 0.5%. Staff limits rise from 5 to 35 to 100; locations rise from 15 on Starter and Essential to 30 on Premium. All three list 1,000 SmartPush emails per store.

SHOPLINE POS starts at $39/month on those plans. The Shopper App starts at $999/month, so it can cost far more than the store plan itself. Enterprise pricing is custom. SHOPLINE offers a 14-day free trial; the published pricing information does not state whether add-ons are included in it.

The published information describes SHOPLINE’s store, POS, inventory, and channel features, but it does not specify migration services, supported import formats, data-export options, or what happens to subscriptions and historical orders when you leave. We also weren’t given Reddit posts to support claims about why users leave, so we can’t present a user-reported pattern as fact.

Before switching in, ask SHOPLINE and your current provider to confirm how products, customer records, order history, inventory, and subscription data move—and in what format you can export them later. Get the migration scope, fees, and responsibility for redirects in writing; those details are not published on the vendor's site. Price the destination stack too: SHOPLINE’s listed third-party transaction fees vary by plan, while POS starts at $39/month and the Shopper App at $999/month. Those costs may matter if you are switching to simplify your stack or reduce spend.