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The bottom line
Strong multi-location coverage, with pricing transparency that stops at the starting rate.
Reputation combines review management, listings, location pages, surveys, and insights for multi-location brands. The pricing page lists Rep Core at $80 per location per month, with higher tiers at $115 and $150; annual prices are not published.
The wider feature set is useful if you need more than review responses, but add-on prices are also unpublished, so budgeting can be difficult. The Reddit material available here offers no meaningful feedback about Reputation itself, so we can’t treat user sentiment as established.
Good fit if
- Multi-location brands managing local reviews
- Teams coordinating listings across locations
- Brands collecting customer feedback at scale
Skip it if
- Single-location businesses on tight budgets
- Buyers who need clear annual pricing
- Teams seeking a free reputation platform

ScoresHow it rates
What works
- Review collection, requests, and AI responding in Rep Core
- Business listings and SEO included in Rep Core
- Higher tiers add insights and survey tools
- Location pages support customers and AI engines
- Enterprise includes a Customer Success Manager
What doesn't
- Rep Core starts at $80 per location monthly
- Annual billing prices are not published
- Prices for listed add-ons are not published
- Enterprise pricing is custom for 125+ locations
- No free plan is listed
01What Reputation actually does
Reputation is a customer reputation and experience platform aimed at multi-location brands. It brings reviews, surveys, listings, social activity, and other customer signals together so teams can track performance across locations and decide where to act. The product covers review collection and responses, business listings, location pages, customer surveys, sentiment and trend analysis, and competitor comparisons.
The practical pitch is breadth: manage public feedback and local search information while also collecting private customer feedback. Its location pages are described as designed for customers and AI engines. That does not tell us how they perform in search, or what results a brand should expect. The Reddit threads we read do not offer meaningful customer feedback about Reputation itself, so we would treat the feature list and pricing as the clearest evidence available here.
02Where Reputation is strong
The clearest strength is that the product is built around multi-location operations, rather than treating each location’s reviews and listings as a separate job. The feature set spans public reputation, local visibility, and direct feedback, giving brands several ways to spot issues and coordinate local action.
The listed plans also make the entry point easier to assess than a quote-only model. Rep Core is $80 per location per month and includes review collection, requesting, AI responding, business listings, and SEO. Rep Core + Pulse costs $115 per location per month and adds Reputation Insights, Rep Score, Journey Insights, AI Reputation Manager, Pulse Analytics, and a basic survey template. For brands that need more structured feedback, Rep Core + Surveys is $150 per location per month and includes six custom survey templates, email survey requests, targeted outreach campaigns, and Deep Experience Insights.
That tiering gives buyers a starting point for matching reputation work to feedback needs. Location pages and competitive insights also address needs beyond responding to reviews, though competitive insights is a paid add-on with no published price.
03Where it falls short
The published prices are monthly per location, but annual billing prices are not published. That makes it harder to budget a multi-location rollout or compare the cost with a contract priced annually. There is no free plan, and a free trial is not published.
The lower tiers have clear boundaries. Rep Core’s listed inclusions center on reviews, listings, and SEO; surveys and the named insight tools appear in higher tiers. The basic survey allowance in Rep Core + Pulse is one template with star rating and text. Rep Core + Surveys raises that to six custom templates, but costs $150 per location per month. Those per-location rates can add up as locations are added, although the published pricing does not give a volume discount.
Several capabilities buyers may want carry extra, undisclosed costs: Competitive Insights, Actions & Ticketing, Social Suite, Premium Sources, Premium Integrations, and managed or professional services. Enterprise is for organizations with 125 or more locations, but its pricing is custom. The total bill is therefore difficult to pin down if a brand needs add-ons.
04Reputation pricing: what you'll actually pay
Reputation’s listed starting price is $80 per location per month for Rep Core, which includes review management, business listings and SEO. Rep Core + Pulse costs $115 per location per month: a $35 increase for reputation insights, AI Reputation Manager, Pulse Analytics and a basic survey. Rep Core + Surveys is $150 per location per month, another $35 up, and adds advanced surveys, targeted outreach and deeper experience insights.
Those per-location rates can add up quickly across a large network. Enterprise pricing is custom for organizations with 125 or more locations; the pricing page does not publish a rate. Annual billing prices are also not published, so there’s no listed annual discount to compare.
Budget separately for add-ons: Competitive Insights, Actions & Ticketing, Social Suite, Premium Sources, Premium Integrations, Managed Services and professional services have no published prices. There’s no free plan. We’d ask for a location-count quote and a written breakdown of required add-ons before comparing it with another platform.
05Switching to (or from) Reputation
Reputation combines reviews, listings, surveys, social activity and location-level insights, so switching means deciding which of those data sets and workflows need to move—not just importing review replies. The available published material does not publish migration steps, export formats, transfer limits or migration fees. Ask Reputation and your current provider what data can be exported, in what format, and whether historical survey responses, listings and review records remain accessible after cancellation.
We can’t substantiate what makes customers leave from Reddit: no Reddit posts or comments were included in the published material for this review. Treat claims about common complaints as unverified until you check current user discussions.
Before signing, map your locations, listing ownership, review-response process and survey templates. Get written answers on data ownership, export access and any add-on costs. If you’re leaving, confirm those same details with Reputation before ending service; the published pricing information does not specify what happens to data after cancellation.
From the threadsWhat users say
The Reddit comments provided mostly praise Taylor Swift’s album Reputation, calling it cohesive, emotionally honest, and fun; the original post also notes that some listeners skip it. These comments do not review Reputation.com, so they cannot establish user sentiment about the product.
It literally hits you like BANG and takes you on a wild ride, plenty of bait-and-switches, clever lyrics and storytelling is top tier
finding love when your reputation is at its worse came through so beautifully
Reputation is her most raw and emotionally honest album
Reputation, to me, IS Taylor Swift. It is her creativity let loose, more than anything else she has done, intentionally ignoring external pressures
Questions people ask
What is Reputation?
Reputation is a customer reputation and experience management platform for multi-location brands. It brings reviews, surveys, listings, social activity, and other customer signals into one platform. The product information says it helps brands monitor performance, improve visibility and trust, and guide local teams’ actions.
How much does Reputation cost?
Rep Core starts at $80 per location per month; Rep Core + Pulse is $115, and Rep Core + Surveys is $150. Annual prices are not published. Enterprise pricing is custom for organizations with 125 or more locations. Prices for listed add-ons, including Competitive Insights and Social Suite, are also not published.
Who are Reputation.com’s main competitors?
The published product information does not name direct competitors. In a Reddit discussion about local citations, commenters mention Yext, Whitespark, BrightLocal, and listing sites such as Yelp and BBB; they do not establish these as like-for-like Reputation.com alternatives. Treat them as adjacent tools or channels, not a verified competitor list.
How can Reputation help improve a business’s reputation?
Reputation’s tools can help teams collect and manage reviews, respond to feedback, keep business listings accurate, and capture customer feedback through surveys. Its insights analyze sentiment, performance, trends, and emerging issues across locations. The product information describes these capabilities, but does not promise a particular rating or ranking improvement.
Can Reputation help with local visibility and SEO?
The product information says Reputation manages listings to keep location details accurate and visible across search and maps. It also offers location-specific pages designed for AI engines and customers. These features support visibility, but the published material does not guarantee higher search rankings or specify a ranking impact.
Sources
- Reputation homepage
- Reputation pricing page
- Reddit: Hot take: Reputation is Taylor’s strongest album. Here’s why...
- Reddit: Dear Taylor Swift, Reputation was an Amazing Album & Deserving of more Accolades
- Reddit: What Are the Best Sites for Reputation Management That Also Help Boost My Google Business Profile?
- Reddit: Recommended Online Reputation Management Tools
