REI Hub review

REI Hub is rental property accounting software for landlords and real estate investors, covering short-term rentals, long-term rentals and mixed portfolios. It organizes income and expenses by property, or across a portfolio, and produces financial reports such as profit and loss, cash flow and balance sheets, plus Schedule E tax reports.

The product connects rental bank, mortgage, loan and credit card accounts. It can import Airbnb and Vrbo payout statements for property-level breakdowns, while transaction rules and payment templates help categorize repeat transactions. That makes REI Hub a bookkeeping tool focused on rental finances—not, based on the published product details, a full resident or property management system.

There are free plans and a 14-day free trial. Professional plans start at $9 per month when billed annually, according to the pricing information checked November 7, 2026; the listed monthly rate starts at $15.

Its main advantage is that the accounting is organized around rental properties rather than generic business books. Owners can review income and expenses by property or for the full portfolio, then use P&L, cash flow, balance sheet and Schedule E reports for financial review and tax preparation.

The free plans include revenue and expense tracking, real-estate-specific categorization, loan and fixed-asset tracking, and Schedule E and tax reports. The pricing page lists free options for up to 3, 10 or 20 units, as well as an unlimited-unit option. That gives investors a way to use the core bookkeeping features without paying for Professional, although the verdict published with this review notes that free plans are positioned for minimal transactions.

Professional adds automatic transaction imports and booking rules. Annual billing is listed at $9, $15, $27 or $48 per month for the 3-unit, 10-unit, 20-unit and unlimited tiers, respectively; monthly billing is $15, $25, $45 or $80. Airbnb and Vrbo payout imports can also help separate platform payouts by property. In one Reddit thread, a user said they valued REI Hub for pulling in bank transactions and categorizing them for operating cash flow and NOI reports.

The clearest trade-off is between free bookkeeping and automation. Free plans include core tracking and tax reports, but our verdict describes them as intended for minimal transactions. Automatic transaction imports and booking rules are listed under Professional, so investors who want those features need a paid plan.

Unit limits matter on the lower tiers: Free and Professional are offered at 3, 10 and 20 units, with separate unlimited-unit plans. Professional costs $15, $25 or $45 per month on monthly billing at those caps, or $9, $15 or $27 per month with annual billing. The unlimited tier is $80 monthly or $48 per month billed annually. The pricing information lists no add-ons, but it does not specify a transaction-volume cap, so check the current terms if you expect heavy activity.

REI Hub is accounting software, so don’t assume it replaces every tool in a management stack. A Reddit user asked whether AppFolio could replace a RentRedi-plus-REI-Hub setup; one commenter said yes if the goal is to run accounting and property or resident management in AppFolio. That exchange is not enough to establish a feature-for-feature fit. Compare the workflows you need before cancelling another system.

REI Hub lists free plans at four unit caps: up to 3, 10, 20, or unlimited. They include income and expense tracking, real-estate categorization, loan and fixed-asset tracking, and Schedule E and tax reports. The pricing page positions free plans for investors with minimal transactions.

Professional plans add automatic transaction imports and booking rules. For up to 3 units, they cost $15 monthly or $9 per month billed annually. At 10 units, it’s $25 monthly or $15 annually; at 20 units, $45 monthly or $27 annually. The unlimited plan is $80 monthly or $48 per month billed annually. So the annual-billing price rises by $6 per month from the 3-unit tier to 10 units, $12 to 20 units, and $21 to unlimited. Professional plans are billed monthly or annually; annual prices are shown per month. A 14-day free trial is listed, but eligibility details aren’t published. No add-ons are listed.

The published materials don’t document a migration process, supported import formats, or data-export options. Before moving, confirm how you can bring over prior transactions, property assignments, and account history—and how you can retrieve them if you leave. Those details matter if you need records outside REI Hub or want to compare past and current reports.

REI Hub lists bank-account connections, Airbnb and VRBO payout imports, transaction rules, and property-level financial reports. Plan to check whether your existing accounts and payout records fit those workflows; the available information doesn’t specify which institutions or import formats are supported. It also doesn’t explain how rules or connected accounts transfer during a move.

We don’t have Reddit posts or comments in the published material, so we can’t say why users leave or report a common switching complaint. Ask REI Hub about export access and migration before relying on it as your only bookkeeping record.