Loops review

Loops is an email platform for SaaS teams that combines marketing, product, and transactional lifecycle email. It covers campaigns, audience management, and automated workflows intended to support customers from signup through win-back.

Workflows can send onboarding, activation, upgrade, and win-back emails using triggers, branches, and audience filters. For one-off marketing, teams can create and schedule campaigns for selected audience segments. Transactional messages go through the API and can use customizable data variables.

Audience filters can use contact attributes such as plan and project count. Shared email themes let teams set colors, typography, and spacing across emails, while campaign metrics show sends, opens, and clicks for emails and workflows.

The pricing page lists a free plan and a $49-per-month Growth plan. That makes Loops a focused option for teams that want lifecycle and transactional email in one place, though the free plan’s sending limits and the jump to Growth matter.

Loops puts several common SaaS email jobs in one platform: campaign sends, automated lifecycle messages, and API-based transactional email. That can make the setup easier to reason about than splitting those jobs across separate tools, particularly when messages depend on customer attributes or product activity.

The workflow feature set is aimed at lifecycle use, not just scheduled newsletters. Triggers, branches, and audience filters support different paths for onboarding, activation, upgrades, and win-back. Campaigns can target selected segments, and the listed filter attributes include plan and project count.

Shared email themes are useful for keeping colors, typography, and spacing consistent across emails. The reporting described is straightforward: sends, opens, and clicks for campaigns and workflows.

The free plan includes unlimited stored contacts, though sending is capped. Growth is listed at $49 per month and includes unlimited marketing and transactional sends, up to 1,000 emails per second, no Loops branding, and no per-seat fees. The pricing page shows 5,000 subscribed contacts for Growth, so the listed plan is clear about its sending features but less clear about higher contact needs.

The free plan’s contact storage figure can sound more generous than its sending allowance. According to the pricing page, Free allows 4,000 total sends per rolling 30 days to the first 1,000 contacts, with a sending rate of up to 10 emails per second and Loops branding. Unlimited stored contacts does not remove those limits.

The next listed step is Growth at $49 per month. The pricing page does not show an annual price, so there is no published annual discount to compare. Growth lists 5,000 subscribed contacts, but the published plan details do not explain what happens when a team needs more than that and fewer than 1.5 million contacts.

Enterprise is for teams with 1.5 million or more contacts, with custom marketing and transactional volume, priority support, and migration help. Its price is custom. That leaves a substantial gap in published plan detail for teams between the Growth contact figure and Enterprise’s stated threshold. Loops may fit a team comfortably within the listed tiers, but buyers with growing lists should get contact pricing and limits in writing before switching.

Loops has a free plan, but the practical jump to Growth is $49 per month, according to the pricing page. The Free plan includes unlimited stored contacts, but sending is capped at 4,000 emails per rolling 30 days to the first 1,000 contacts. It also includes Loops branding and a rate limit of 10 emails per second.

Growth is listed with 5,000 subscribed contacts, unlimited marketing and transactional sends, up to 1,000 emails per second, no Loops branding, and no per-seat fees. That is a steep change from the free send cap, especially if you only need a modest increase in volume. The page does not show an annual price, so there is no published annual discount to compare. Enterprise pricing is custom for teams with 1.5 million or more contacts; marketing and transactional volumes are also custom. No add-ons are listed. Check the contact count and sending terms before budgeting: the pricing page gives a contact figure for Growth but does not explain overage pricing in the published details.

The published product details do not say how to import contacts, templates, or workflows, and they do not document data export options. Before switching, ask Loops what can be imported and exported, in what formats, and whether campaign history, suppression data, and workflow logic are included. Do not assume an email platform can move those pieces intact.

The pricing page lists migration help only for Enterprise customers, alongside priority support. That is a meaningful gap for smaller teams planning a move: the published details do not document migration support on Free or Growth. We also have no Reddit posts or comments in the published material, so we cannot responsibly say what users tend to leave Loops for. Treat migration effort, export access, and any limits on leaving as questions to verify with the vendor before you commit. If you are moving away, confirm you can retrieve the data you need before cancelling.