Lime CRM review

Lime CRM brings sales, marketing, and customer service into one system, with customer data, pipelines, campaigns, and support cases held centrally. It is aimed at medium-to-large businesses that need departments to coordinate around shared customer records, rather than teams looking only for a basic sales contact list.

Sales teams can track deal stages, schedule activities, and review customer interactions. Marketing teams can segment contacts and manage campaigns, newsletters, and messaging workflows. Support teams can handle cases, shared workspaces, service-level agreements, and message logs across channels. Lime also offers CPQ proposals and digital signatures through Lime eSign or supported providers.

The product adds AI for tasks such as ticket triage, lead ranking, documentation, and natural-language data queries. Teams can customize workflows without code, and use widgets, REST APIs, webhooks, and Python customization. Lime also has industry-specific solutions for utilities, real estate, and manufacturing.

Lime’s main advantage is breadth: sales, marketing, and service can work from the same customer system instead of maintaining separate records and handoffs. That matters most for businesses where a deal, campaign response, and support case need to be visible across departments.

The feature mix goes beyond contact management. Sales teams get pipeline stages, activity scheduling, CPQ, and signature options. Support teams can manage cases, SLAs, shared workspaces, and cross-channel message logs. Marketing includes contact segmentation and automated campaigns, newsletters, and messaging workflows. The listed AI uses—ticket triage, lead ranking, documentation, and natural-language queries—also target routine work across multiple teams, rather than sales alone.

Customization is another plus for organizations with specific processes. Lime lists no-code workflows as well as widgets, REST APIs, webhooks, and Python customization. Its pricing also offers distinct packages for sales, marketing, and customer service, so buyers can price departments separately. According to the published pricing details, Sales Start includes five no-code automations and three BI questions; the Business tier raises those limits to 20 and 30, respectively.

The €55 monthly starting price is not the cost of a full cross-department rollout. Sales Start and Customer Service Start are priced per user, while Marketing Start is €290 per month. A company combining sales, marketing, and support should price each package and any extra usage before comparing Lime with a single-suite alternative.

The entry packages have defined limits: Sales Start includes five no-code automations, three BI questions, and 5 GB of data and storage. Customer Service Start has the same listed caps and one in- and outgoing inbox. Marketing Start covers 5,000 email recipients; web-form submission limits are only listed for Business and Enterprise. The Customer Service Enterprise usage limits are not provided in the published pricing details.

Pricing leaves other questions open. Additional features and usage volumes cost extra, but their prices are not published; Marketing Enterprise SMS is also charged separately at an unpublished rate. Annual-billing prices are not published. Although monthly prices are listed, contracts run for 12 months and invoices are issued quarterly in advance. A free trial duration is not published; “Try for free” is listed only for Sales Start.

Lime CRM’s listed entry price is €55 per user per month, but that covers Sales Start or Customer Service Start—not the full platform. Sales Business costs €95 per user per month and Enterprise €170. Customer Service rises to €75 for Business and €120 for Enterprise. Marketing is priced separately: €290, €500, or €900 per month, depending on plan.

The tier jumps buy higher limits. Sales Start includes 5 GB of storage, 5 no-code automations, and 3 BI questions; Sales Business includes 15 GB, 20 automations, and 30 questions. Marketing recipient limits range from 5,000 to 50,000. Customer Service Enterprise limits are not provided in the published pricing details.

Prices are monthly, but annual-billing rates are not published. Contracts run for 12 months, with invoices issued quarterly in advance. Additional features and usage cost extra, and Lime does not publish those prices. Marketing Enterprise SMS is also billed separately. A free trial is listed for Sales Start, but its duration is not published.

The available information does not specify migration tools, supported import formats, onboarding services, or how to export records when leaving. Lime lists REST APIs, webhooks, and customization options, but those are not proof of a simple migration or complete data export. Before signing, ask Lime to document what can be imported and exported—including contacts, activity history, tickets, campaign data, attachments, and custom fields—and whether there are fees or limits.

Switching effort will depend on how much of your sales, marketing, and support work you put in Lime and how much you customize. The published details do not say how long migration takes or what help is included, so we can’t give a reliable effort estimate. There is a contractual consideration: the listed terms say contracts run for 12 months and are invoiced quarterly in advance.

The published material includes no Reddit posts or comments, so we can’t responsibly say what users report as reasons for leaving. Treat data portability, contract exit terms, and migration support as questions to settle before committing.