KnowBe4 review

KnowBe4 combines security awareness training with tools for email security, policy workflows and managing risk from AI agents. Its training offer includes personalized education and phishing and vishing simulations; the platform description also lists cloud defenses against phishing, malware and social engineering. For AI agents, KnowBe4 says it provides visibility, behavior-based detection and automated responses to risky actions. Policy workflows cover acknowledgment, reporting and audit readiness.

The training library is a central part of the pitch. KnowBe4’s homepage says the ModStore contains more than 1,000 modules, videos and games. The SAT pricing page describes two packages: Foundation, with 200-plus training pieces, and Advanced, with 1,000-plus. Those are training plans, not a published price list for every part of the broader platform. The published pricing information does not give separate prices for email security or AI defense, so we would not assume they are included in either SAT plan.

The clearest case for KnowBe4 is breadth of training at a published per-seat price. According to the pricing page, SAT Foundation starts at $2.40 per user per month for 25–50 seats on a three-year term. It includes 200-plus training pieces and unlimited phishing tests. SAT Advanced starts at $3.75 for the same seat band and lists 1,000-plus training pieces, also with unlimited phishing tests. The per-user price falls as seat counts rise: at 501–1,000 seats, Foundation is $1.63 and Advanced is $2.79 per user per month.

That gives buyers a concrete starting point for comparing training vendors, rather than an entirely quote-led offer. Some Reddit users describe KnowBe4 as affordable and sufficient for cyber-insurance requirements; others cite its large module library as a reason it remains widely used. Those are user opinions, not a guarantee that the content fits every team. The platform also describes phishing and vishing simulations, policy workflows, email defenses and AI agent risk controls, which may appeal to buyers looking to consolidate related security tasks. But the published pricing does not establish that those capabilities are included in the SAT prices.

The advertised starting price comes with a meaningful commitment: the listed SAT prices are per user per month on a three-year term. The pricing page shows no separate annual-billing price. Foundation and Advanced pricing is published through 1,000 seats; organizations with 1,001 or more need a quote. The published information lists no free plan, and a free trial is not specified.

The add-ons can also change the bill. Third-Party Integrations cost $1.20 per user per month for 101–500 seats and $1.10 for 501–1,000; Compliance Plus is $0.93 and $0.82 across those bands. Student Edition is $0.17 for both bands. PhishER Plus is listed at $1.50 for 101–500 seats, but the 501–1,000 price is cut off. Additional multi-tenant fees apply, with the amount not published. Prices for the broader email security and AI defense features are not given on the vendor's site.

Reddit feedback raises fit concerns, too: one thread criticizes the interface, content updates and customer success, particularly for smaller organizations. Another recounts a phishing simulation that used an upsetting HR scenario. That is a user report, but it underlines the need to review campaign templates and approval controls before launch.

KnowBe4 lists SAT Foundation at $2.40 per user per month for 25–50 seats and SAT Advanced at $3.75—a $1.35 per-seat jump at the entry band. Both prices require a three-year term; the published pricing shows no separate annual-billing rate. Volume discounts lower the monthly price: Foundation is $2.13 at 51–100 seats and $1.63 at 501–1,000; Advanced is $3.40 and $2.79 for those bands. At 1,001 or more seats, pricing is quote-only.

Foundation includes 200+ training pieces; Advanced lists 1,000+. Both include unlimited phishing tests. Add-ons can raise the bill: Third-Party Integrations is $1.20 per user monthly at 101–500 seats, Compliance Plus is $0.93, and Student Edition is $0.17. PhishER Plus is $1.50 at 101–500 seats; its 501–1,000-seat price isn’t available on the pricing page. Multi-tenant fees apply, but the amount isn’t published. Get the required package and term in writing before comparing totals.

The published product and pricing material doesn’t explain how to import users, training history, phishing results, policies, or custom content—or which export formats are available. Migration assistance, contract exit terms, and data-retention rules aren’t published in the published material either. Ask KnowBe4 for a written list of exportable records, formats, retention periods, and any fees before signing or giving notice.

The listed monthly prices require a three-year term, so confirm renewal and early-termination terms directly; they aren’t included in the published pricing. We don’t have Reddit threads or comments in the published material, so we can’t responsibly summarize user-reported reasons for leaving. Before moving in, check whether KnowBe4 can import the training assignments, completion history, phishing data, and policy acknowledgments you need. Before moving out, request an export and verify that it preserves records required for audits before decommissioning the old platform.