Keyword.com review

Keyword.com is a rank tracker that covers Google search, local SERPs down to the ZIP code, and AI search engines including ChatGPT, Gemini, Perplexity, and Copilot. Per the pricing page, it splits into two core products: Search Visibility (Google rankings) and AI Visibility (prompt-level tracking in AI assistants), with a 360° Visibility plan bundling both.

It's built for agencies and in-house teams that need to prove ranking data is real, not estimated, and that want to hand clients white-label reports tying ranking moves to traffic. The docs list a Rank Tracker API and an MCP server, so rankings and share-of-voice data can be pulled into Claude, Cursor, or a custom dashboard instead of logged into a UI.

The product line directly answers a gap one Reddit thread on r/geotoolsreview flagged: most "AI rank tracker" lists are thin on citation and prompt tracking. Keyword.com's AI Visibility plan starts at $7.83/month (annual) and explicitly covers competitor tracking, citation analysis, and brand sentiment, not just a yes/no on whether a brand showed up.

• Entry price is low: Search Visibility starts at $3/month (annual) or $4/month (monthly) for a 50-keyword tier, which beats most of the bloated all-in-one suites a commenter on r/SEO_Experts said they were trying to escape.
• Unlimited domains and projects on every Search Visibility tier, per the pricing page, so agencies aren't paying per client site.
• API and MCP server access are included even on the cheapest plan, which matters for the export-to-BigQuery workflow one r/SEO_Experts commenter said is "half the value of a tracker" to them.
• 360° Visibility bundles Google and AI tracking at $26/month (annual) instead of buying both tools separately.
• White-label reporting links ranking changes to traffic impact automatically, useful for agencies that currently build that slide manually.

Pricing is tiered by credits and keyword counts in a way that takes math to compare against competitors. The pricing page lists Search Visibility tiers at 50/100/200/500 keywords and AI Visibility tiers from 20 up to 2,000 prompt credits — exactly the "tracked keyword isn't a standard unit" problem a widely-discussed r/SEO_Experts thread called out across five other tools quoting wildly different entry prices for the same product.

There's no free trial listed for the core plans; the only trial mentioned on the pricing page is a 14-day trial tied to the $29/month white-label domain add-on. White-labeling itself costs extra on top of whatever plan you're on.

The Custom Plan starts at $490/month with no published breakdown of what "unlimited keywords and credits" actually caps out at beyond that headline number.

None of the sources mention how Keyword.com handles Google's removal of the num=100 parameter, a change one r/ProxySellerOfficial thread says pushed other tools' SERP-fetching costs up roughly 10x in 2025. Whether that cost shows up in Keyword.com's credit pricing isn't published.

Entry is cheap. Search Visibility starts at $3/month billed annually (or $4/month billed monthly) for 50 keywords, per the pricing page. That buys Google-only tracking, weekly or daily updates, and API/MCP access even on the bottom tier.

AI tracking costs more and scales by credits, not keywords. AI Visibility alone runs from $7.83/month annually for 20 prompt credits. Want both Google and AI in one plan? 360° Visibility starts at $26/month annually for 1,000 keywords and 15 AI credits, jumping to $250-plus equivalents at the 10,000-keyword/250-credit tier.

The real gap is between self-serve plans and the Custom Plan at $490/month for unlimited keywords and credits — there's no published mid-tier between those two price points.

Add-ons stack on top: white-label domain branding is a separate $29/month ($278/year) line item with its own 14-day trial, and AI credits can be bolted onto a Google-only plan if you outgrow the included allotment. Annual billing saves roughly 20% across every plan, but you're committing upfront to get it.

There's no free plan and the pricing page lists no free trial for the core product, so testing Keyword.com against an incumbent tracker means paying for at least a month before you know if the AI Visibility credit tiers fit actual usage.

Lock-in risk sits mostly in the annual discount. Taking the 20% savings on 360° Visibility or AI Visibility means prepaying for a year; switching tools mid-term forfeits that balance, per the billing note on the pricing page.

On the way out, the rank tracker API and MCP server access (included from the cheapest plan) matter for data portability — teams can pull historical ranking data programmatically rather than depending on export buttons, which lowers the cost of leaving later.

Teams most likely to find switching painful are ones already paying for white-label domains elsewhere, since Keyword.com's white-label is a separate $29/month add-on, not bundled into the base plans. Budget for that overlap during any transition period.