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Most buyers should pick Keyword.com.
Choose Keyword.com for a lower listed entry price, local rank tracking, and AI visibility across ChatGPT, Perplexity, Gemini, Copilot and AI Overviews. Search Visibility starts at $3/month billed annually ($4 monthly); AI Visibility starts at $7.83 annually billed monthly. Choose Nightwatch for daily tracking across five search engines, raw SERP HTML snapshots, or a 14-day trial. Starter is €79/month billed annually and includes 500 tracked keywords and 50 AI prompts. The currencies differ, so compare costs in your billing currency.
01Side by side
| Keyword.com | Nightwatch | |
|---|---|---|
| Starting price | $3/month annual; $4 monthly | €79/month annual; €99 monthly |
| Free plan | No free plan; trial not published | No free plan; 14-day trial |
| Best for | Local rankings and AI visibility | Daily multi-engine tracking and AI citations |
| Core strength | Google, local and AI search visibility | Daily rankings plus raw SERP snapshots |
| Learning curve | Not published | Not published |
| Integrations/data | Rank API, MCP server and white-label reports | API on Professional; raw HTML snapshots |
| Team/seat costs | Seat limits and pricing not published | Unlimited seats on Professional |
| Support | Support terms not published | Agency includes priority support SLA |
Keyword.com Choose Keyword.com if
- Choose Keyword.com if you want a lower listed starting price.
- Choose Keyword.com if local SERP tracking matters.
- Choose Keyword.com if you need MCP or rank API access.
Nightwatch Choose Nightwatch if
- Choose Nightwatch if you want a 14-day trial.
- Choose Nightwatch if you need daily tracking across five search engines.
- Choose Nightwatch if raw SERP snapshots matter.
02Pricing compared
Keyword.com has the lower listed entry price, but its plans split Google tracking from AI visibility. Search Visibility starts at $3 per month billed annually ($4 monthly); AI Visibility starts at $7.83 annually ($9.80 monthly). The combined 360° Visibility plan starts at $26 annually ($33 monthly). A white-label domain is an extra $29 monthly or $278 yearly.
Nightwatch’s Starter plan is €79 per month billed annually (€948 per year), or €99 month to month. It includes 500 daily tracked keywords and 50 AI prompts. Professional starts at €159 annually or €199 monthly. Nightwatch offers a 14-day trial without a credit card; neither product lists a free plan. Prices use different currencies, so compare totals in your billing currency rather than treating the dollar and euro amounts as equivalent.
03Features and depth
Keyword.com covers Google rankings, city- and ZIP-level local results, and AI visibility across ChatGPT, Perplexity, Gemini, Copilot and AI Overviews. Search Visibility includes rank-tracking API and MCP access; AI Visibility adds competitor tracking, citation analysis, sentiment analysis and prompt research. Its combined plan starts with 1,000 keywords and 15 AI credits, scaling to 10,000 keywords and 250 credits, so check the credit allowance before expanding.
Nightwatch checks Google, Bing, YouTube, DuckDuckGo and Yahoo daily, and says it covers 107,000+ locations. Its citation tracking covers ChatGPT, Claude, Gemini and Perplexity. It also stores raw HTML snapshots of checked results, and lists keyword research, content briefs and an SEO Agent. Starter includes 50 AI prompts and 1,500 AI answers per month; higher plans raise those caps. Keyword.com lists AI Overviews, local precision and MCP, while Nightwatch lists five traditional search engines and saved SERP HTML.
04Ease of use and learning curve
The plan limits matter more than any promised shortcut. Keyword.com’s Search Visibility plan includes unlimited domains and projects, but keyword tiers run from 50 to 500 and tracking depth is Top 50 or Top 100, depending on the option. Teams adding AI visibility also need to track credits, which vary by plan.
Nightwatch packages daily rank tracking, AI prompts, AI answers, keyword research and SEO Agent credits into each plan. That gives teams more bundled tools to manage, alongside explicit caps. Starter allows five websites and five competitors per site; Professional includes unlimited seats, API access and white-label reports. The published plan details don’t establish which interface is simpler, so match the required workflow and limits before choosing.
Questions people ask
Which is cheaper, Keyword.com or Nightwatch?
Keyword.com’s listed starting price is lower: Search Visibility starts at $3 per month billed annually, while Nightwatch Starter is €79 per month billed annually. They use different currencies and cover different feature sets, so compare the relevant plan and total in your billing currency.
Does Keyword.com track AI search visibility?
Yes. Keyword.com lists AI visibility tracking for ChatGPT, Perplexity, Gemini, Copilot and AI Overviews. Its AI Visibility plan includes competitor tracking, citation analysis, sentiment analysis and prompt research; the combined 360° plan includes a set number of AI credits that varies by tier.
Does Nightwatch offer a free trial?
Nightwatch lists a 14-day trial with no credit card required. It does not list a free plan. Its Starter plan is €79 per month when billed annually, or €99 month to month, and includes 500 daily tracked keywords and 50 AI prompts.
Which tool is better for local rank tracking?
Both list location-based tracking. Keyword.com specifies city- and ZIP-code precision for local SERPs. Nightwatch says its rank tracker works down to the ZIP code and covers 107,000+ locations. Choose based on whether you also need Keyword.com’s listed local coverage or Nightwatch’s broader search-engine set.