IFTTT review

IFTTT connects apps, devices and services with automations called Applets: an event in one service triggers an action in another. You can enable a ready-made Applet or create one yourself, without writing code. The product lists more than 1,000 integrations, including Slack, Gmail and Philips Hue.

The newer pitch also includes AI. IFTTT says its agents can query, filter and act across connected services based on prompts. Separate connections for ChatGPT, Claude and Gemini can summarize, translate or draft content. Webpage-change triggers can flag changes to prices, listings or job postings, and an MCP server connection links AI tools to IFTTT services and automations.

For a marketer, the useful question is whether the services you need are supported and whether your workflow fits IFTTT’s credit allowance and run speed. Applets are approachable, but the plan limits matter once automations run regularly.

IFTTT’s main advantage is breadth without requiring you to build an automation stack from scratch. The service lists more than 1,000 app, device and service integrations, and its trigger-and-action format is easy to understand. Ready-made Applets can shorten setup; custom Applets let you connect supported services around a specific workflow.

The current pricing page lists every feature as unlocked on Free, alongside unlimited Applets and access to all services and integrations. The constraint is credits: Free includes 1,000 per month. Paid plans add larger allowances and faster Applet speeds:

• Starter costs $2.09 per month, or $25.08 billed annually, and includes 5,000 credits and 15-minute speeds.
• Pro costs $5.49 monthly, or $65.88 billed annually, with 20,000 credits and five-minute speeds.
• Pro+ costs $13.99 monthly, or $167.88 billed annually, with 100,000 credits, five-minute speeds and multiple accounts per service.

AI agents, AI app connections and MCP support broaden the possible workflows, according to IFTTT’s product details. That makes the platform worth comparing with a replacement before switching, especially if its existing integrations already cover your needs.

The practical limits are credits and polling speed, not a simple Applet count on the current pricing page. Free lists unlimited Applets but only 1,000 monthly credits; the page does not itemize the price of extra credits. Starter allows 5,000 credits and checks every 15 minutes, while Pro and Pro+ list five-minute speeds. If a workflow needs more frequent checks or burns through credits, the plan price may not be the full cost.

Enterprise pricing is custom, and its credit allowance and support terms are also custom. The listed support response targets range from 18 hours on Starter to 12 on Pro and six on Pro+; Free lists help-center access. These are plan details, not a guarantee that every issue will be resolved within that time.

Reddit discussions show why some users consider alternatives. In a 2025 Home Assistant thread, users said native integrations had replaced some of their old Applets and criticized IFTTT’s limits; others preferred local Home Assistant automations. An older Android thread described a three-custom-Applet Free cap, which conflicts with the current page’s unlimited-Applets listing. Treat that complaint as historical, not the current stated limit.

IFTTT has a free plan and paid tiers starting at $2.09/month on the listed annual-equivalent pricing. Free includes 1,000 credits/month, unlimited Applets and all services and integrations, but check whether that credit allowance covers your expected runs.

Starter is $2.09/month, or $25.08 billed annually, for 5,000 credits and 15-minute Applet speeds. Pro costs $5.49/month ($65.88 annually) for 20,000 credits and five-minute priority speeds. Pro+ is $13.99/month ($167.88 annually) for 100,000 credits, five-minute fastest speeds and multiple accounts per service. That is a steep jump from Starter to Pro+, so estimate usage before paying for more headroom. Enterprise pricing is custom.

The pricing page says annual billing saves about 30%, with the monthly equivalent billed yearly; the published figures don't give separate monthly-billed rates. Extra credits for overages aren't itemized. IFTTT also lists 200 credits if its support-response SLA is missed. Check your likely credit use before relying on the low starting price.

For a short list of trigger-action Applets, switching to IFTTT mainly means mapping each trigger and action to an available integration, then recreating the automation. With a larger setup, inventory Applets, connected accounts, agent or filter behavior and credit use first. The published information doesn't document a bulk importer or migration service. Check timing too: Starter lists 15-minute Applet speeds; Pro and Pro+ list five-minute speeds.

Leaving means rebuilding the links in another tool. The product information doesn't specify an Applet export format, account-data export process or one-click transfer, so treat portability as unconfirmed. Keep a written record of triggers, actions and connected services while you rebuild.

We can't substantiate a pattern of why users leave from Reddit because no Reddit posts or comments were included in the published material. Our verdict flags complex workflows, local-first Home Assistant setups and high-volume automations on tight budgets as poor fits. Those are sensible reasons to assess before switching, but they're not Reddit findings.