Hive.co review

Hive.co is event marketing software for promoters who need to market shows and sell tickets. It brings email and SMS campaigns together with a CRM for ticket buyers, campaign automation, and reporting tied to ticket sales. Promoters can manage, segment, and filter ticket-buyer audiences, then use those audiences in campaigns. Hive also supports presale registration, so fans can register for early access to tickets.

The product is organized around event promotion rather than general-purpose marketing. Its plans include tools for contests, presale pages, forms, and landing pages, with different limits depending on the tier. All listed plans include unlimited users and email sends. Hive offers monthly and annual billing, but plan prices require a quote, so buyers cannot compare its base cost from the published pricing details alone.

Hive’s clearest advantage is its event-specific toolkit. It connects audience management and campaign work to ticket sales, instead of treating ticket buyers as a generic email list. That focus can make sense for promoters who regularly run presales, contests, and show campaigns.

• Email sends and user seats are unlimited across Entry, Standard, and Pro, according to the pricing details.
• Entry includes three live contests, three live presale pages, and three live web forms and landing pages. That gives smaller promoters a defined starting set of campaign tools.
• Standard removes those limits: contests, presale pages, forms, and landing pages are unlimited. It also includes A/B testing and removes Hive.co branding.
• Pro includes the same unlimited campaign tools and adds a dedicated customer experience manager and quarterly business reviews. It is positioned for larger promoters with at least 30,000 subscribers.
• SMS and MMS are available on a pay-per-use basis, rather than being described as a fixed-volume plan feature. The listed rates are $0.02 per SMS and $0.05 per MMS, plus carrier fees.

For teams whose work revolves around ticket buyers and event launches, those plan distinctions are more relevant than a generic list of email features.

The main buying problem is price transparency. Hive offers monthly and annual billing, and annual billing is marked 10% off, but plan prices require a quote. There is no public starting price in the published pricing details, so it is hard to compare Hive’s total cost with other marketing platforms before contacting sales. Trial terms are not published there either.

Entry has concrete ceilings: three live contests, three live presale pages, and three live forms and landing pages. Promoters running more campaigns will need to consider Standard, whose listed campaign tools are unlimited. Pro has a different gate: it requires at least 30,000 subscribers, which may put it out of reach for smaller lists even if they want its dedicated customer experience manager and quarterly business review.

SMS costs can also vary with usage. The listed $0.02 per SMS and $0.05 per MMS are before carrier fees, so the actual messaging bill is not captured by those rates alone. Hive publishes no plan prices here, leaving the full cost comparison unfinished.

Hive.co does not publish dollar prices for Entry, Standard, or Pro; the pricing details require a quote. The pricing information lists monthly and annual billing, with annual billing marked 10% off, but does not show the amounts those discounts apply to. That makes the price jump between tiers impossible to compare from published figures.

Entry is aimed at smaller promoters and limits live contests, presale pages, and web forms or landing pages to three each. Standard removes those caps and adds A/B testing and removal of Hive.co branding. Pro includes those Standard features, plus a dedicated customer experience manager and quarterly business review; it requires at least 30,000 subscribers.

All three plans list unlimited users and email sends. SMS and MMS are pay-per-use add-ons: $0.02 per SMS or $0.05 per MMS, plus carrier fees. The published pricing information lists no free plan; a free-trial offer is not published. Ask for a quote that separates plan fees, messaging charges, and carrier fees before comparing annual costs.

Hive.co is built around event campaigns, ticket-buyer data, and presale registration. If those are central to your work, check whether the quoted plan covers the contests, presale pages, forms, and landing pages you need: Entry caps each at three, while Standard and Pro list them as unlimited. The pricing details do not explain migration services or fees, supported import formats, data-export options, or contract terms. Get those answers in writing before moving your audience or campaign history.

The published published material contains no Reddit posts or comments, so we can’t responsibly say what users report as a reason for leaving. It also does not establish whether Hive.co makes it difficult to leave or what data can be exported. Before switching in either direction, ask which audience fields, consent records, campaign data, and ticket-sale reporting can be transferred, and in what format. Compare that answer with your destination platform’s import requirements; don’t assume ticket-buyer history or automations will carry over.