Endear review

Endear is a retail CRM and clienteling platform for connecting store teams with customers who shop online and in person. It brings customer purchase history, preferences, conversations, custom attributes, and staff notes into unified profiles, giving associates context for follow-up rather than treating each interaction as a separate contact.

The platform supports targeted and bulk outreach by SMS, email, and WhatsApp. Associates can also send shoppable lookbooks with product recommendations customers can browse and buy. Endear’s AI features suggest customers to contact, outreach timing, and message drafts, and can capture and summarize notes from store-floor conversations.

Its other central job is attribution: Endear connects purchases to the communications, associates, and store locations that influenced them. That makes it relevant to retailers who want store teams involved in digital sales, not just in-store transactions. It is a specialized retail clienteling tool, not a general-purpose CRM.

Endear’s main strength is that the feature set is organized around store associates and customer follow-up. Unified profiles combine purchase history with preferences, conversations, custom attributes, and staff notes. That gives a store team a shared record to work from, while SMS, email, and WhatsApp support outreach across several channels.

The workflow also covers more than sending messages. AI suggestions can prioritize customers, recommend timing, and draft outreach; AI note-taking can capture and summarize store-floor conversations. Associates can package product recommendations into shoppable lookbooks, and revenue attribution links purchases back to messages, staff, and locations. For retailers trying to connect clienteling activity with sales, those capabilities address the right operational questions.

The listed Core plan is $350 per store per month and includes unlimited user and team accounts and unlimited connected data sources. That pricing structure may suit a retailer that needs broad staff access and multiple data connections at one location. Endear also lists a 14-day free trial, so teams can assess fit before committing. Enterprise includes Core features, with a custom quote for businesses needing a custom setup.

The $350 Core price is per store, per month—not per company or per user. Retailers with multiple locations should account for that unit when estimating spend. Annual contracts are available, but the annual price is not published, so there is no source-backed discount to compare with monthly billing.

Messaging costs are the larger pricing gap. The Core plan’s outbound messaging limits are not published, and additional texts and emails are available at rates that are also not published. Enterprise text and email add-ons are arranged through an account manager, with fees not published. That makes it difficult to forecast total cost for a retailer with high outreach volume before speaking with sales.

Enterprise pricing is custom, and additional one-on-one training and support are available on request with no published price. Endear lists unlimited users and connected data sources on Core, but that does not mean unlimited messaging. The 14-day trial is a limited evaluation window, and the published pricing information does not specify what happens to messaging allowances during it. Get the expected per-store total and message caps in writing before comparing plans.

Endear Core is $350 per store per month, according to the pricing information checked on November 7, 2026. It includes unlimited user and team accounts, unlimited connected data sources, and a 14-day free trial. The price is per store, so a retailer with multiple locations should calculate the base cost for each one before comparing it with a company-wide CRM subscription.

Enterprise includes Core features, but its price is custom and available through sales or a demo. There is no published price for the jump from Core to Enterprise, so you cannot compare the tiers on a public rate card. Annual contracts are available for Core, but the annual price is not published.

Budget separately for messaging: Endear lists additional texts and emails as paid add-ons, but does not publish their rates. Enterprise messaging fees are arranged through an account manager. Additional one-on-one training and support are available on request, also without published pricing. The $350 figure is therefore a starting point, not a predictable all-in cost.

The published information does not describe Endear’s migration process, supported import formats, data-export options, or offboarding terms. Before switching, ask Endear what it can import from your current CRM and whether customer profiles, purchase history, preferences, notes, custom attributes, and conversation records can move intact. Also confirm what you can export if you later leave, in what format, and whether messaging or attribution history is included. Those details matter if your team relies on shared profiles and purchase attribution.

We don’t have sourced Reddit posts or comments in the materials for this review, so we can’t responsibly say what users report as reasons for leaving Endear. Treat migration effort and lock-in as questions to verify with sales and in your contract, not established drawbacks. Request written answers on data ownership, export access, contract length, cancellation terms, and any fees for transferring or retrieving data. The available pricing information confirms that annual contracts are offered, but does not publish annual pricing or contract terms.