Durable review

Durable is an AI business platform that combines a website builder with tools for managing customers, bookings and marketing. Its homepage describes using AI to create a business website and choose from templates, then adding services such as CRM, booking and payment processing.

The pitch is broader than “make me a website.” The CRM is for keeping leads and customers together and managing follow-ups. Bookings let customers schedule services through the site. Durable also lists SEO and GEO tools intended to improve visibility in Google and AI search tools, including ChatGPT, plus an image studio for creating logos, ads and website images.

That bundle may suit a business setting up its first online presence. For a switch, the important question is whether the included customer and marketing tools cover your existing workflow; the published feature descriptions do not spell out migration options or detailed CRM capabilities.

Durable’s clearest advantage is putting several basic business jobs in one product: website creation, customer records, bookings, SEO and GEO, images and payment processing. A small service business can start with a site and add booking and customer-management tools without choosing each category separately. The homepage lists these features, though it does not provide enough detail here to compare their depth with specialist products.

The free plan offers a way to try the website setup without a monthly subscription. According to the pricing page, it includes an SEO-optimized website, a free subdomain, 300 AI credits total and up to 10 customers. That is useful for a small test, not a roomy permanent setup.

Paid plans raise the caps and add support or growth features:

• Launch costs $25 monthly or $22 per month billed annually. It includes 1,000 AI credits per month, unlimited website traffic and bookings, a domain credit up to $20, and priority human support.
• Grow costs $49 monthly or $41 per month billed annually. It includes 5,000 monthly AI credits, unlimited team members, a $40 domain credit, personalized expert onboarding, and automatic site and SEO translation.

For someone replacing several basic tools, the bundle is the main reason to consider Durable. The pricing page marks annual billing 15% off.

The free plan is tightly capped: 300 AI credits total and no more than 10 customers. It includes a free subdomain, not a listed custom-domain credit. Durable’s pricing page does not list a free trial, so we would not assume there is a separate trial period.

Moving up means a recurring bill. Launch is $25 per month, or $22 per month with annual billing; Grow is $49 monthly, or $41 with annual billing. Launch’s 1,000 monthly AI credits may also matter if you expect to generate a lot of site or image content. The published plan details do not say what happens when credits run out, or whether unused credits roll over.

The feature labels leave practical switching questions unanswered. The published material does not publish migration details, integrations, transaction fees, or a breakdown of CRM and SEO capabilities. It also does not explain payment-processing costs. That makes it hard to judge whether Durable can replace an existing stack rather than simply provide a convenient starting bundle. Check those specifics before moving customer data or cancelling other tools.

Durable has a free plan, but its limits make it better for trying the platform than running a growing business. It includes 300 AI credits total, up to 10 customers, an SEO-optimized website, and a free subdomain. The pricing page lists Launch at $25 per month, or $22 per month with annual billing. It includes 1,000 AI credits monthly, unlimited traffic and bookings, priority human support, and a domain credit up to $20.

Grow costs $49 monthly or $41 per month billed annually. That is a $24 monthly step up from Launch, for 5,000 monthly AI credits, unlimited team members, a $40 domain credit, expert onboarding, and automatic site and SEO translation. The page marks annual billing as 15% off, though the listed annual rates do not match that percentage exactly for both plans. Confirm the checkout total and billing term before committing; the annual commitment details are not published here. No paid add-ons are listed.

Durable combines a website builder with CRM, bookings, marketing, and payment processing, so switching means deciding which parts of your current setup to replace—not just choosing a new site editor. Its AI builder and templates may help you create a new site, but the published materials do not explain whether existing pages, customer records, booking data, or payment history can be imported.

Data export options, supported integrations, redirects, and migration assistance are not published in the materials we have. Before moving, ask Durable how to export your customer and booking data if you later leave, and plan for a manual rebuild unless the company confirms a supported import path. The product information also does not say what happens to a site or its free subdomain after cancellation. We have no Reddit posts or comments in the published sources to substantiate why users leave, so we won't attribute switching complaints to customers.