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Paid plans start at $22/mo. There's also a free plan.
Durable has a free plan, with paid Launch starting at $25 per month or $22 per month billed annually. Grow costs $49 monthly or $41 per month billed annually. Free includes 300 AI credits total and up to 10 customers; Launch includes 1,000 credits per month. Durable combines an AI website builder with CRM, bookings, SEO and GEO, and payment processing. The pricing page does not list a free-trial term or separate add-ons.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | $0 | $0 | Testing a business idea online |
| Launch | $22 | $25 | Getting found, booked, and paid |
| Grow | $41 | $49 | Growing with more automation |
02What the plan grid doesn't tell you
AI credit limits
Free includes 300 credits total; Launch includes 1,000 monthly and Grow 5,000. The pricing page does not state the cost of additional credits.
Domain credit ceiling
Launch includes a domain credit up to $20; Grow lists a $40 credit. Any cost above those credits is not published on the vendor's site.
Annual discount mismatch
The page labels annual billing 15% off, but $25 to $22 and $49 to $41 do not both equal a 15% reduction.
Payment processing fees
Durable lists built-in payment processing, but the published pricing details do not publish transaction or processing fees.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Testing a business idea | Free | It costs nothing and includes a website, but is capped at 300 total AI credits and 10 customers. |
| Launching a small business | Launch | It adds 1,000 monthly AI credits, unlimited bookings, and priority human support for $25 monthly or $22 billed annually. |
| Growing with more automation | Grow | It raises the allowance to 5,000 monthly AI credits and adds unlimited team members and automatic site and SEO translation. |
04Is Durable worth the money?
Durable may be worth paying for if you want a website builder and business tools—CRM, bookings, SEO and GEO, and payment processing—in one platform. That bundle could reduce the need to assemble separate products, but the published pricing details do not let us compare total costs against those alternatives. The free plan is a narrow test tier, and paid plans still have credit limits. Check processing fees and domain costs beyond the listed credits before committing.
Durable pricing FAQ
How much is Durable per month?
Durable’s pricing page lists a Free plan, Launch at $25 per month or $22 per month billed annually, and Grow at $49 per month or $41 per month billed annually. The page labels annual billing 15% off, though its listed prices do not match that percentage consistently.
Is Durable.co legit?
Durable’s homepage describes an AI business platform with website building, CRM, bookings, SEO and GEO, and payment processing; its pricing page lists Free, Launch, and Grow plans. Those details explain the offer, but they are not an independent verification of the company or a guarantee of results.
Is Durable AI free?
Durable lists a Free plan at $0 per month. It includes 300 AI credits total, up to 10 customers, an SEO-optimized website, and a free subdomain. That is a capped free tier, not an unlimited plan. The published pricing details do not state a free-trial period.
What does Durable Co do?
Durable combines an AI website builder with tools for running a business. Its homepage lists CRM for leads and customers, bookings, SEO and GEO features, AI-generated images, and payment processing. Its plans range from a capped free option to paid tiers with more AI credits and business features.