Dub review

Dub is a link attribution platform for teams that need more than short URLs. It combines branded links with conversion tracking and tools to manage partner and affiliate programs. The stated goal is to connect the customer journey from click to lead to sale, rather than report link clicks alone.

Teams can create links with custom domains and QR codes, route visitors by device or location, and use A/B testing and deep links. Dub also offers an embedded referral dashboard, customizable commissions, and global payouts for partner programs. For developers, the feature list includes an API, TypeScript and Go SDKs, webhooks, and deferred deep linking.

That makes Dub a broader attribution and partner-management product, not just a basic link shortener. Its customer insights include lifetime value and retention, while link-management tools include folders, role-based access, expiration, and cloaking.

Dub puts link creation, attribution, and partner operations in one product. That can matter when a team wants to connect campaign links to leads and sales, then manage the partners who sent them, instead of stitching together a shortener and a separate referral platform.

The feature set covers several practical needs:

• Branded links, custom domains, QR codes, and link expiration support campaign management.
• Device and geo-targeting, A/B testing, and deep links provide options for routing visitors.
• Conversion analytics cover clicks, leads, and sales, with the product described as offering real-time attribution.
• Partner tools include an embedded referral dashboard, commission controls, and global payouts.
• API and SDK access, webhooks, and deferred deep linking give developers ways to create and manage links programmatically.

The plan structure also scales beyond a small program: Advanced removes partner and partner-group limits, while Enterprise lists unlimited links, domains, tracked events, retention, and users. For teams that need link attribution and affiliate operations together, the breadth is the main appeal.

Dub is expensive if all you need is a basic shortener. The pricing page lists no free plan and a 14-day free trial. Business starts at $81 per month, or $72.90 per month with annual billing; the 10% discount requires 12 months of usage paid upfront.

Business also has defined ceilings: $30,000 in partner payouts per year, 500 partners, three partner groups, 120,000 new links per year, 100 custom domains, three million tracked events per year, and three-year retention. Both Business and Advanced list a 5% payout fee. Advanced costs $270 monthly, or $243 with annual billing, and raises the caps, but still lists a $180,000 annual payout limit and 12 million tracked events per year. Enterprise pricing is custom.

Payout setup may need attention too. Reddit discussions about Perplexity referral payouts include questions about bank details and Stripe; these are individual reports, not evidence of a general Dub problem. Still, teams should confirm payout methods and eligibility for their partners before committing.

Dub’s Business plan is $81 per month, or $72.90 per month with annual billing. That gets you 500 partners, 120,000 new links a year, 3 million tracked events a year, and $30,000 in annual partner payouts. Business and Advanced both carry a 5% payout fee.

Advanced costs $270 per month, or $243 with annual billing—$189 more per month than Business at monthly rates. The higher tier includes unlimited partners, 600,000 new links a year, 12 million tracked events a year, and $180,000 in annual partner payouts. Enterprise pricing is custom; its payout fee is 3%.

The annual prices are monthly equivalents, not monthly payments: Dub’s pricing information says annual billing requires 12 months of usage paid upfront for the 10% discount. There’s no free plan, but Dub lists a 14-day free trial. For a team that only needs short links, these partner-program plans may be more than it needs.

Moving to Dub may involve more than recreating short links if you use its partner programs, conversion tracking, custom domains, or API and SDKs. The published product information lists TypeScript and Go SDKs and webhooks, but doesn’t describe migration tools or how to transfer existing links, attribution history, partner records, or payout data. Confirm what can be imported before setting a cutover date.

The same information does not specify data-export options, post-cancellation access, or URL redirects if you leave. Those details matter: changing a short-link service can affect links already used in campaigns, while losing historical attribution can complicate reporting. Ask Dub about export formats, link behavior after cancellation, and any migration assistance before committing.

We don’t have Reddit posts or comments in the published sources, so we can’t responsibly say what users report as reasons for leaving. Migration effort and lock-in details are not published here; get them in writing, especially if Dub will sit between campaign clicks and sales.