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Category · 9 tools · 4 comparisons

URL shorteners

Branded short links, QR codes and click analytics for campaigns, compared on link limits, custom domains and tracking.

Prices checked Nov 7, 2026 from each vendor's pricing page

Our ranked shortlist: the best URL shorteners →

At a glance

Tools tracked
9
Entry plans
$5–$81/mo
Typical entry plan
$10/mo
Free plan
5 of 9
Cheapest paid
Short.io, $5/mo
Best value score
Short.io, 7/10

Every tool we cover

Price tracker →
ToolScoreFromTop listed planFree planTrialPages
Short.io7.3$5/mo$148/moYes7 daysReviewPricing
Cutt.ly7.0$12/mo$136.58/moYes—Review
Rebrandly6.8$8/mo$104/moYes—ReviewPricingAlternatives
Dub6.8$81/mo$243/moNo14 daysReviewPricing
Sniply6.8$9/mo$49.17/moNo14 daysReviewAlternatives
BL.INK6.5$48/mo*$599/moNo21 daysReviewPricing
TinyURL6.4$9/mo*$69/moYes—ReviewPricingAlternatives
Bitly6.3$10/mo$199/moYes—ReviewPricingAlternatives
Switchy6.2$47/mo*$1,399/moNo—ReviewPricing

* Lower confidence: the vendor's pricing page couldn't be read directly or didn't list every price, so the figure was compiled from other public sources and may be incomplete. Check the vendor's page before you buy.

Head-to-head

vs

TinyURL vs Bitly

TinyURL 26 tiedBitly 0

vs

Bitly vs Rebrandly

Bitly 05 tiedRebrandly 3

vs

Bitly vs Switchy

Bitly 34 tiedSwitchy 1

vs

Switchy vs TinyURL

Switchy 05 tiedTinyURL 3

Highest scored

Short.io

Good free starting point; paid value depends on how quickly you outgrow its link and domain caps.

7.3/10

Cutt.ly

Good breadth for managing links; check the monthly caps before moving a high-volume setup.

7.0/10

Rebrandly

Good branded links and QR tools; plan caps and billing terms deserve a close read.

6.8/10

URL shorteners: quick answers

How much do URL shorteners cost?

Paid plans for the 9 URL shorteners we track start between $5 and $81 a month, and the typical entry plan is about $10 a month. 5 of them have a free plan. Prices are the vendors' own, checked Nov 7, 2026; most quote the per-month price when billed annually.

Which URL shortener is the cheapest?

Short.io has the lowest paid entry plan at $5 a month, followed by Rebrandly at $8. If you can live with limits, Short.io, Cutt.ly, Rebrandly and TinyURL have a free plan.

Which URL shorteners have a free plan?

Short.io, Cutt.ly, Rebrandly, TinyURL and Bitly have a free plan. Dub, Sniply and BL.INK offer a free trial instead. Free plans are usually capped on usage, seats or features; each review lists the limits.

Which URL shortener scores highest in our reviews?

Short.io scores highest at 7.3/10. Good free starting point; paid value depends on how quickly you outgrow its link and domain caps.