Brand24 review

Brand24 is an AI-powered social listening and online mention monitoring tool. Its stated job is to find public mentions across social media, news, blogs, videos, forums, podcasts and reviews, then help teams understand and report on them. The product says it monitors 25 million online sources in real time.

Beyond tracking mentions, Brand24 groups them by positive, negative or neutral sentiment, estimates reach and engagement, tracks hashtags, and surfaces customer comments that may reveal what people like or dislike. It can also help teams review PR coverage, share statistics and find influencers through hashtag activity.

This is primarily a monitoring product, not an all-in-one social media management suite. In one Reddit comparison, a user described Brand24 as more focused on monitoring, while Sprout Social bundles listening with publishing, scheduling, inbox and engagement tools. That distinction matters if you are comparing the two: Brand24’s appeal is breadth of online mentions, not a complete workflow for running social accounts.

Brand24 makes sense when you need to watch more than the major social platforms. Its stated source coverage includes news, blogs, videos, forums, podcasts and reviews, which gives PR and marketing teams a wider view of public conversation than a social-only monitoring brief. Reach, engagement and sentiment analysis add useful ways to sort and summarize what turns up.

The plan tiers also make the main limits visible before you commit. According to the pricing page, Individual includes 3 keywords and 2,000 mentions per month, while Team raises that to 7 keywords and 10,000 mentions. Pro includes 12 keywords, 40,000 mentions and real-time updates; Business raises those caps to 25 keywords and 100,000 mentions. Team and higher plans list unlimited users, and Pro and Business include AI Insights for a stated number of projects.

For teams that need recurring PR or campaign reporting, the reporting and hashtag features are relevant too: Brand24 says it can share coverage statistics, measure hashtag volume and reach, and help identify influencers. These are practical monitoring tasks, not a promise that every mention will be a useful customer insight.

The price is hard to justify if you only need light monitoring. The pricing page lists Individual at $249 per month, or $199 per month with annual billing; there is no free plan, though Brand24 offers a 14-day trial. Annual billing requires contacting Brand24 after the trial. Higher caps cost more: Team is $349 monthly or $299 annually, and Pro is $499 monthly or $399 annually. Additional mentions incur overage fees, while the rates for extra keywords and the Smart Context Search and AI Visibility add-ons are not published. API access is listed at an extra $149, but its billing period is not stated.

The lower tiers also have meaningful limits: Individual updates every 12 hours, and Team updates every hour; real-time updates start on Pro. A Reddit commenter said Brand24 mentions can require manual review, and another reported that country filtering was not available in their trial, with language filtering offered instead. A separate user reported LinkedIn monitoring was unavailable and Instagram filtering was restricted. Treat those platform details as user reports, but verify the sources and filters you need during the trial.

Brand24’s cheapest published tier is Individual: $249/month month-to-month, or $199 per month with annual billing. It covers 3 keywords, 2,000 mentions a month, one user and updates every 12 hours. Team costs $349 monthly or $299 per month annually, with 7 keywords and 10,000 mentions. Pro is $499 monthly or $399 annually; Business is $699 or $599. Moving from Team to Pro adds $150/month on monthly billing ($100 on annual) for 5 more keywords, 30,000 more mentions, real-time updates and AI Insights for two projects. Business adds another $200 per month on either billing basis, with 25 keywords and 100,000 mentions.

Enterprise starts at $1,499/month, billed annually, with custom limits. Annual billing requires contacting Brand24 after the 14-day trial; there’s no free plan. Smart Context Search and AI Visibility prices aren’t listed. API access adds $149, but its billing period isn’t stated. Extra mentions incur fees, and additional keyword prices aren’t listed.

Switching to Brand24 means deciding which keywords and mention volume you need before choosing a plan: the listed caps range from 3 keywords and 2,000 mentions on Individual to 25 keywords and 100,000 mentions on Business. The published product and pricing information doesn’t explain whether projects, historical mentions or reports can be imported from another tool, or what data export options Brand24 provides. Confirm those details before you move; migration effort and lock-in aren’t established by these sources.

A budget-led team or one that needs more keywords than its plan allows has a clear reason to compare alternatives, given the tier prices and extra-mention fees. But we can’t responsibly say what people tend to leave over on Reddit: no Reddit posts or comments were included in the published material. Ask Brand24 about export formats and cancellation access before committing, especially if your reports need to remain usable outside the platform.