Category · 8 tools · 3 comparisons
Social media monitoring tools
Track brand mentions, conversations and trends across social networks.
Our ranked shortlist: the best social media monitoring tools →
At a glance
- Tools tracked
- 8
- Entry plans
- $9–$599/mo
- Typical entry plan
- $199/mo
- Free plan
- 2 of 8
- Cheapest paid
- Twilert, $9/mo
- Best value score
- Social Searcher, 9.5/10
Every tool we cover
Price tracker →| Tool | Score | From | Top listed plan | Free plan | Trial | Pages |
|---|---|---|---|---|---|---|
 Social SearcherSocial Searcher | 6.8 | Free* | — | Yes | — | Review |
 Brand24Brand24 | 6.6 | $199/mo | $1,499/mo | No | 14 days | ReviewPricingAlternatives |
 TwilertTwilert | 6.5 | $9/mo | $97/mo | Yes | — | Review |
 TalkwalkerTalkwalker | 6.4 | Custom* | — | No | — | ReviewAlternatives |
 MentionMention | 6.3 | $599/mo* | $599/mo | No | — | ReviewPricingAlternatives |
 BrandwatchBrandwatch | 6.1 | Custom* | — | No | — | ReviewAlternatives |
 AwarioAwario | 6.0 | €29/mo | €249/mo | No | — | ReviewPricingAlternatives |
 PulsarPulsar | 5.7 | Custom* | — | No | — | ReviewAlternatives |
* Lower confidence: the vendor's pricing page couldn't be read directly or didn't list every price, so the figure was compiled from other public sources and may be incomplete. Check the vendor's page before you buy.
Head-to-head
Highest scored
Social SearcherSocial Searcher
A strong free option for public social searches, not a proven replacement for full monitoring tools.
Brand24Brand24
Worth considering for broad mention monitoring; hard to justify if your needs are small or budget-led.
TwilertTwilert
Useful for scheduled Twitter alerts; check the alert and email caps before choosing a plan.
Social media monitoring tools: quick answers
How much do social media monitoring tools cost?
Paid plans for the 8 social media monitoring tools we track start between $9 and $599 a month, and the typical entry plan is about $199 a month. 2 of them have a free plan. Talkwalker, Brandwatch and Pulsar don't publish a starting price. Prices are the vendors' own, checked Nov 6, 2026; most quote the per-month price when billed annually.
Which social media monitoring tool is the cheapest?
Which social media monitoring tools have a free plan?
Social Searcher and Twilert have a free plan. Brand24 offers a free trial instead. Free plans are usually capped on usage, seats or features; each review lists the limits.
Which social media monitoring tool scores highest in our reviews?
Social Searcher scores highest at 6.8/10. A strong free option for public social searches, not a proven replacement for full monitoring tools.