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Paid plans start at $79/mo. There's also a free plan.
Wistia has a free plan, a $79/month Business plan, and a $329/month Business + Signals plan, with both paid prices billed annually. The pricing page says annual billing saves 20%; monthly rates are not published. Free is capped at 25 GB storage, one user and 200 GB bandwidth. Business includes 250 GB+ storage, three or more users, 1 TB bandwidth and 5,000+ monthly credits. Enterprise pricing is custom. We checked the listed prices on November 6, 2026.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | — | $0 | Individuals starting with video hosting |
| Business | $79 | — | Teams hosting and measuring video |
| Business + Signals | $329 | — | Marketing teams tracking video-driven leads |
| Enterprise | — | Quote | Organizations needing security and scale |
Add-ons and overages
- Additional users: $25 each; billing interval not stated
- Signals is an add-on for Business; standalone add-on price not published
- Dubbing and AI audio descriptions are add-ons; price not published for Business plans
- Storage beyond the plan allowance is usage-billed; rate not published
02What the plan grid doesn't tell you
Annual billing only
The listed Business and Business + Signals prices require annual billing. Monthly rates are not published.
Extra users
Additional users cost $25 each; the billing interval is not stated.
Signals and AI add-ons
Signals is an add-on for Business, but its standalone price is not published. Dubbing and AI audio descriptions are also add-ons with unpublished prices.
Storage overages
Storage beyond the plan allowance is usage-billed, but the rate is not published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Individuals starting with video | Free | Includes 25 GB storage, one user and 200 GB bandwidth, but Wistia branding remains on the player. |
| Teams hosting and measuring video | Business | Adds 250 GB+ storage, three or more users, 1 TB bandwidth, and collections, CTAs and forms. |
| Marketing teams tracking leads | Business + Signals | Includes Signals for lead scoring and attribution. The listed annual price is $329/month. |
04Is Wistia worth the money?
Wistia makes more sense when a team needs video hosting, webinars, lead forms and engagement data in one platform. The Business plan starts at $79/month with annual billing, while Business + Signals costs $329/month annually. That is a harder sell if the requirement is only basic video hosting. Check the unlisted monthly rates and add-on prices before budgeting; Enterprise pricing is also not published.
Wistia pricing FAQ
Does Wistia have a free plan?
Yes. The Free plan costs $0 and includes 25 GB storage, one user, 200 GB bandwidth and 3,000+ lifetime credits. Wistia branding is included, and the plan is positioned for individuals starting with video hosting.
What are the disadvantages of Vimeo?
We can’t verify Vimeo’s disadvantages from the published Wistia pricing details. For Wistia, the clear trade-offs are that paid prices are listed only for annual billing, some add-on rates are unpublished, and the Free plan includes Wistia branding.
How much does video marketing cost with Wistia?
Wistia’s Free plan costs $0. The listed paid plans start at $79/month for Business and $329/month for Business + Signals, both billed annually. Monthly rates are not published, and add-ons such as extra users, dubbing and AI audio descriptions can affect the total.
Is Wistia better than Vimeo?
That depends on what you need, and the published pricing information does not support a direct feature or price comparison with Vimeo. Wistia covers hosting, webinars, lead forms and engagement data; it may be more than necessary if you only need basic hosting.