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Paid plans start at $79/mo.
WineDirect pricing starts at $79 per month for DTC Starter, according to the pricing details checked November 7, 2026. DTC Pro is $199 monthly; DTC Advanced is custom-priced. The listed rates leave out transaction fees of 2% or 1% on the first two plans and one-time onboarding charges of $399, $999, or $2,500 minimum. Annual billing and a free trial are not published. WineDirect says its core platform is now Commerce7; existing clients can use Classic through December 31, 2026.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| DTC Starter | — | $79 | Wineries with up to $200,000 yearly sales |
| DTC Pro | — | $199 | Wineries with $200,000 to $4M yearly sales |
| DTC Advanced | — | Quote | Wineries with more than $4M yearly sales |
Add-ons and overages
- One-time onboarding: $399 for DTC Starter; $999 for DTC Pro; starts at $2,500 for DTC Advanced
02What the plan grid doesn't tell you
Transaction fees
DTC Starter adds a 2% transaction fee; DTC Pro adds 1%. The pricing details do not explain how the fee is calculated.
One-time onboarding
Onboarding costs $399 for Starter and $999 for Pro. Advanced onboarding starts at $2,500.
Advanced plan quote
DTC Advanced has no published monthly rate. Wineries with more than $4M in yearly sales need custom pricing.
Annual billing not listed
The listed prices are monthly. No annual price or billing discount is published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Wineries up to $200,000 yearly sales | DTC Starter | It costs $79 per month and lists a 2% transaction fee, a $399 onboarding fee, and access to the full feature set. |
| Wineries with $200,000–$4M yearly sales | DTC Pro | At $199 per month, it lists a 1% transaction fee, a $999 onboarding fee, and access to the full feature set. |
| Wineries above $4M yearly sales | DTC Advanced | The monthly price is custom, onboarding starts at $2,500, and the plan includes a dedicated Enterprise Success Manager. |
04Is WineDirect worth the money?
WineDirect is worth considering for winery DTC sales if the sales bands fit and the transaction fee works with your margins. The $79 entry price is not the full cost: add onboarding and a percentage fee, while Advanced pricing is custom. Starter and Pro list access to the full feature set. Before committing, confirm how the fee is calculated and plan for the Commerce7 transition; WineDirect Classic remains available to existing clients through December 31, 2026. Fulfillment is a separate service.
WineDirect pricing FAQ
How much does WineDirect cost?
The listed DTC Starter price is $79 per month for wineries with up to $200,000 in yearly sales. DTC Pro is $199 per month for wineries with $200,000 to $4M in yearly sales. DTC Advanced, for wineries above $4M, has custom pricing. Transaction fees and onboarding are additional.
What extra fees should wineries budget for?
The pricing details list a 2% transaction fee for DTC Starter and 1% for DTC Pro. One-time onboarding is $399 for Starter, $999 for Pro, and starts at $2,500 for Advanced. The pricing details do not explain how transaction fees are calculated.
Does WineDirect offer annual billing or a free trial?
Annual billing prices are not published; the listed plan rates are monthly. A free trial is also not listed on the vendor's site, so we cannot confirm whether one is available. Ask WineDirect for current terms before budgeting or signing.
Is WineDirect still a separate platform?
WineDirect says its customer-experience and DTC sales platform is now Commerce7. Existing clients can use WineDirect Classic until December 31, 2026, and can access Classic documentation and academy courses. WineDirect Fulfillment remains a separate DTC fulfillment service; its price is not published here.