We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
Paid plans start at $120/mo. There's also a free plan.
Twilio Segment has a free plan and a Team plan listed at $120 per month. Free covers 1,000 monthly visitors, two sources and one data warehouse destination; Team raises the allowance to 10,000 visitors and adds unlimited sources and public API access. Both plans list 10 seats. The main caveat is scale: visitor overage pricing is listed, but the published rate details stop at 25,000 MTUs, and the annual price is not published.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | — | $0 | Small teams starting with customer data |
| Team | — | $120 | Teams needing more sources and API access |
Add-ons and overages
- Visitor overage: +$10 per month per 1,000 visitors; tiered rates include $12 per 1,000 MTUs from 10,000 to 25,000. Further rates are not available on the vendor's site.
02What the plan grid doesn't tell you
Visitor overage rates
The listed charge is +$10/month per 1,000 visitors; tiered pricing also cites $12 per 1,000 MTUs from 10,000–25,000. Further rates aren't supplied.
Unpublished annual total
Annual billing offers up to 20% off, but the annual price is not published. You can't calculate the discounted total from the published pricing.
Reverse ETL caps
Free includes 500,000 Reverse ETL records per month; Team includes 1,000,000. Pricing for records beyond those limits isn't supplied.
Ten-seat limit
Both listed plans include 10 seats. The published pricing doesn't state whether more seats are available or what they cost.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Small teams starting with customer data | Free | It includes 10 seats, 1,000 monthly visitors, two sources and one warehouse destination. |
| Teams needing more sources or API access | Team | At $120/month, it includes unlimited sources, 10,000 monthly visitors and public API access. |
| Teams near the free visitor cap | Team | Its listed allowance is 10,000 monthly visitors, but check overage terms and rates beyond that threshold. |
04Is Twilio Segment worth the money?
Segment is worth considering if you need customer data collection, unified profiles, audience building and activation in one toolkit. The free plan gives small teams a way to start, while Team adds more visitor capacity, unlimited sources and API access for $120/month. The caution is price visibility: annual totals and rates beyond the published visitor tiers are not published. We would confirm volume, seat and Reverse ETL needs before budgeting for growth.
Twilio Segment pricing FAQ
How much does Twilio Segment cost?
The listed plans are Free at $0 and Team starting at $120 per month. Free includes 1,000 monthly visitors; Team includes 10,000. Annual billing can offer up to 20% off, but the annual price is not published, so the discounted total is unclear.
Does Twilio Segment have a free plan?
Yes. The Free plan lists 10 seats, 1,000 monthly visitors, two sources, one data warehouse destination and 500,000 Reverse ETL records per month. The published pricing doesn't state what happens if you exceed those limits or what extra usage costs.
How much are Twilio Segment visitor overages?
The published pricing lists visitor overage at $10 per month per 1,000 visitors. It also cites tiered rates of $12 per 1,000 MTUs from 10,000 to 25,000, but doesn't provide further rates. Confirm which measure and rate applies to your usage.
Does Twilio Segment offer a free trial or annual billing?
The pricing details list a 14-day free trial, but don't specify which plan or product it applies to. Annual billing offers up to 20% off, while the actual annual price is not published. Confirm trial eligibility and the final billed amount with Segment.