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Paid plans start at $225.25/mo. There's also a free plan.
RudderStack has a free plan and a paid Growth plan listed at $265 per month, or $225.25 per month with annual billing and the stated 15% discount. Free includes 250,000 events monthly; Growth covers listed tiers from 1 million to 25 million. Enterprise pricing is custom. The main catch: Growth above 25 million events requires contacting sales, and the pricing details don't publish overage fees. A 30-day free trial is listed, but its eligibility and scope aren't specified.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Free | $0 | $0 | Startups and small teams |
| Growth | $225.25 | $265 | Teams with higher event volumes |
| Enterprise | — | Quote | Large organizations needing advanced controls |
Add-ons and overages
- Growth event tiers above 25M/month require contacting sales.
- Free processing stops after a second consecutive event-limit overage; Starter overage fees are based on the next tier’s price difference, but the page does not list a fee.
02What the plan grid doesn't tell you
Free cap and processing
Free includes 250K events/month. Processing stops after a second consecutive event-limit overage, according to the pricing details.
Growth above 25M events
Growth tiers stop at 25M events/month; higher volumes require contacting sales, and pricing is not published.
Overage fees aren't listed
The pricing details mention Starter overage fees based on the next tier's price difference, but publish no fee; Starter isn't in the listed plan grid.
Trial terms are unclear
A 30-day free trial is listed, but the pricing details don't say which plan it covers or what happens when it ends.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Startups and small teams | Free | Includes 250K events/month, 16 SDK sources, 200+ destinations, 10 team members, and 10 Reverse ETL connections. |
| Teams with higher event volumes | Growth | Lists event tiers from 1M to 25M monthly, unlimited team members, two workspaces, and 25 Reverse ETL connections. |
| Large organizations needing controls | Enterprise | Custom pricing includes 5-minute warehouse sync, unlimited transformations and connections, HIPAA and SSO, and Profiles & Data Apps access. |
04Is RudderStack worth the money?
RudderStack looks worth considering if event collection, warehouse routing, identity profiles, and governance need to sit in one platform: even Free lists 200+ destinations and 250K monthly events. Growth is easier to price than Enterprise, but the 1M–25M event bands, sales-gated higher volume, and unpublished overage details create budget uncertainty. We can't establish that it's cheaper than competing CDPs from the published pricing information. Confirm your event tier, billing term, and overage treatment before committing.
RudderStack pricing FAQ
What is RudderStack used for?
RudderStack collects customer events from web, mobile, and server-side sources, resolves identities into customer profiles, and routes governed data to business tools and warehouses. Its features also include transformations, consent and schema controls, real-time destination activation, and agent-facing tools such as CLI, MCP, and APIs.
Who owns RudderStack?
The published pricing information does not identify RudderStack's owner. We can't verify ownership from those materials, so we won't guess; check RudderStack's company or legal disclosures for the current corporate entity.
Is RudderStack a CDP?
Yes. RudderStack is described as an agentic customer data platform (CDP): it collects and unifies customer data into profiles, then activates it across destinations. The agentic layer adds CLI, MCP, APIs, and natural-language workflows for managing pipelines and customer data.
How much does RudderStack cost?
Free is $0 and includes 250K events/month. Growth is $265 monthly, or $225.25/month equivalent with annual billing and the listed 15% discount. Enterprise is custom-priced. Growth tiers above 25M events/month require contacting sales.