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Paid plans start at $59/mo. There's also a free plan.
Luma Free costs $0 and includes unlimited events and guests, but charges a 5% platform fee on paid events and caps invites or newsletters at 500 per week. Luma Plus is listed at $59 per month when billed annually; its monthly-billing price is not published. Plus removes the platform fee and raises the weekly send cap to 5,000. Enterprise pricing is custom and not published. Extra weekly sends cost more, with add-on prices also billed annually.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Luma Free | $0 | $0 | Individuals hosting events |
| Luma Plus | $59 | — | Event organizers needing more sends |
| Enterprise | — | Quote | Organizations needing custom features |
Add-ons and overages
- Weekly sends: 10,000 for $50/month; 25,000 for $200/month; 50,000 for $400/month; 75,000 for $600/month; 100,000 for $800/month; billed annually, save up to 11%.
- Additional calendar admin seats are available for purchase; price not published.
02What the plan grid doesn't tell you
Free-plan ticket fee
Luma Free charges a 5% platform fee on paid events. Luma Plus lists a 0% platform fee; other payment-processing charges are not specified.
Weekly send caps
Free includes up to 500 invites or newsletters weekly; Plus includes up to 5,000. Higher volumes require paid send add-ons.
Extra weekly sends
Add-ons cost $50 for 10,000 sends, $200 for 25,000, $400 for 50,000, $600 for 75,000, or $800 for 100,000, billed annually.
Annual billing and seats
Plus is $59 per month billed annually; its monthly-billing price is not published. Prices for additional calendar-admin seats are also not published.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Individuals hosting events | Luma Free | It includes unlimited events and guests, but has a 500-per-week send cap and a 5% platform fee on paid events. |
| Organizers needing more sends | Luma Plus | At $59 per month billed annually, it removes the paid-event platform fee and includes up to 5,000 weekly sends. |
| Organizations needing custom features | Enterprise | It lists organization accounts, security restrictions, SSO and custom-built features. Pricing is not published. |
04Is Luma worth the money?
Luma’s free tier covers unlimited events and guests, making it a practical starting point for organizers who can work within the 500-send weekly cap and 5% fee on paid events. Plus costs $59 per month on annual billing and removes that fee, while raising the send cap to 5,000. Whether that pays off depends on ticket sales and message volume. Add-on sends and Enterprise pricing make total costs harder to predict as an organization grows.
Luma pricing FAQ
What is the Luma platform fee?
Luma Free lists a 5% platform fee on paid events. Luma Plus lists a 0% platform fee. The pricing information does not specify other payment-processing charges, so check the terms for your event before estimating total ticket revenue.
Is the Luma dating app real or fake?
The Luma pricing information here describes lu.ma as an event-management, ticketing and community platform. It does not establish whether a separate dating app using the Luma name is real or fake. Check the specific app listing and publisher before sharing personal or payment information.
How do I cancel your Luma subscription?
The pricing information reviewed does not publish cancellation steps, deadlines or refund terms. It lists Luma Plus at $59 per month billed annually, but does not state how to end or change a subscription. Check Luma’s account settings or contact its support team for current instructions.
Is Luma AI free to use?
The pricing information here covers Luma’s event platform at lu.ma, not a product called Luma AI. It does not list AI features, an AI plan or its price, so we can’t confirm whether a separate Luma AI service is free.